The Social Media Follower: Following Communication



It was surprising to me that I love using social media. Social media is communication. Its about technology and integrating it with your message, to transmit feelings and points in a manner which can be as interactive as the tools used. That’s my definition.

Merriam Webster says it this way, “ Social Media are forms of communication (as websites for social networking and microblogging)through which users create online communities to share information, ideas, personal messages and other content as videos.”

I never thought I would ‘get it’ so quickly (many years), because I was actually concerned about privacy, security of websites and the destructive capabilities of the unknown. Awareness of safety measures made it easier to jump in and enjoy the experience.

There are somethings we forget about humans when we are caught up in the latest technology blitz or hype. Not many people like to ask questions. They don’t like asking for several reasons which include the fear of sounding ignorant, dumb or stupid. Communication tools and social media

channels are things which demand questions to be asked, because they change so frequently. Here are some examples of the words which ‘tripped me up’, before I asked questions and investigated their meanings;

  1. Algorithm — This sounded like math or algebra, and I was convinced it would be hard to understand because I’m awful at math!

According to Merriam-Webster Dictionary its, “a step by step procedure for solving a problem or accomplishing some end, especially by a computer.” Thus, its like baking a cake and knowing what proportions are needed so it won’t flop! If my teachers taught math as food I’d be a grade A student.

2. SEO — This one took a while for me to figure out, but my first impression was it had to be a verb in whatever content you wrote online. (LOL)

Webopedia states, “SEO is short for search engine optimization. SEO is a methodology of strategies techniques and tactics, used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.” eg. Google, Yahoo, Bing, etc.

Let me say it this way – if you want someone to find your location you would give directions, sometimes referring to a map or drawing a sketch of the area. SEO is the map/sketch with general directions. As you get more specific with the details, its easier for someone to find you. That’s why SEO is important. It makes information easier to be found when searching online.

3. Followers — This one should have been as easy as the generally understood meaning, which was what I assumed it to be. It is not.

Merriam-Webster states, “ one in the service of another. Fan, devotee.” Social media followers are different from followers whom you lead, and are doing as requested or observed. No way. Social media followers are thinkers who use access to you and your network to expand their own. For many its a one-way relationship without reciprocity. Ideally, it should be a two-way flow of support and sharing.

Having 10K or 100K followers will not guarantee you supporters. You have to build a relationship. This is like having a customer who follows the activities of your company because you sell the Toyota brand of vehicle, and they like cars. Many followers may check out your cars but its the one who engages with you , who may become a customer or refer you to others in his network. Increased engagement, will grow the value to each other in the relationship.

4. Bots — got this one right because I thought it had to be something with robotic features. Bots help with automation which is a process of sharing information and giving feedback , through the use of software, designed to help improve service virtually. I’ve seen them in action and though I’m not keen on talking/writing to anything which is not human, they do generate responses which are quite relatable. Siri, Cortana, Alexa, and any other bot are all here to stay, so we might as well make them welcome into our world!

Experience it

Social media makes it possible for strangers from worldwide locations to meet virtually, through various channels with speed and efficiency. Its easy to have face to face communication with folks because there are so many options, and they are constantly being upgraded. Building quality relationships are easier through the use of ‘real-time’ interaction via Facebook, WhatsApp, Skype, Twitter, Snap Chat, and a host of other computer and mobile apps.

Your followers can eventually become your close friends / business associates. Gamers interact and share as they engage in their online sport with those they follow and others. Even with all this access, the traditional emotional barriers ( human qualities) are there to be overcome. Trust still has to be established with followers and the site where you meet, for the relationships to mature into more than a collection of addresses.

Am I a social media follower?

Yes I am. I’m following many folks I will probably never physically touch, but the potential for a planned meet-up is also possible. Through blogging and sharing my words you will learn about me and my interests. I’m inspired daily by the writings of many of my followers. Our humanness and diversity keeps us engaged socially online. Maybe one day we will meet. Until then, I’ll see you when I power up on my blogs, medium, twitter, beBee, Facebook, Instagram, LinkedIn, Goggle+, tumblr, and others.

Does my experience mirror your understanding? Maybe I’m wrong, what do you think?

Hope this resonates with you. Please share your thoughts via comments. Thanks for being awesome!

A short brief about me: I’m a corporate business veteran, with practical experience in a diverse range of industries — Safety/ HVAC / FMCG /Industrial Equipment /and much more . Sales ,Marketing, Business Development & Coaching are combined to deliver over 30 years experience. As an entrepreneur and blogger (Dwordslayer) I’m right now living an adventure, and looking forward to the next opportunity to challenge mediocrity.

Find me on: Twitter
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© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved

Originally published  at The Marketing and Growth Hacking Publication on April 6th, 2017


Just Thinking Out Loud: #LIFEGOALS


What are your #LIFEGOALS …

Writing today, from another perspective of my life.

Many of us are over forty. Yes. In this world there are many folks over forty, especially in my following of friends, associates and bloggers. We are either at the peak of our life goals cycle or working on getting there. We have so many experiences we’re either jaded cynics or filled with more hopes and possibilities of a life filled with failures and truths. While age is just a number, experiences tell the story of time spent.

Last night as I lay in my bed trying to touch every point of its emptiness, life and goals decided to take up residence in some open spaces! I don’t feel lonely in my bed, but I feel alone in my home. The home was a goal fulfilled, and the bed well that’s a discussion for another post! As I normally do when I lay down to sleep I think of my children and my choices. I pray for the blessing of their continued lives and safety, and I thank God for them.

One of the biggest goals in my life was for my children to grow up to be adults and to be around to see this. That was a life goal fulfilled, and I gave them the best opportunities and life I could as a parent. I don’t measure my accomplishments based on what odds were stacked against me. Life as a single parent was just another day in the choices I made – not a status to be used as an excuse or a celebration, simply a choice.

When you stand at the crossroads for your own #LIFEGOALS  it really is all about you. Your goals are all you. I wanted to be an entrepreneur – done it, and ongoing. I wanted to be heavily involved in branding and international trade – done it, hoping for ongoing. I wanted to help revive a failing company, done it. I wanted to create markets for what appeared impossible, done it. I really wanted to be exposed to the impossible and get a shot at making a positive improving difference, and I sure got what I wanted. I desired to help others, and its ongoing. I desired to help non-profits gain financial and other support, and that too is ongoing. My list goes on and on with the things accomplished. The things not accomplished is another list that matters but I’m realizing the burning passion to get them done does not burn as intensely.

So yes, what are my life goals now which will fill me with an intense desire for accomplishment? I’m working on this. At the next junction of my life there must be something which will help to qualify my obsession, the daily blessing called ‘my life’.  We all measure ourselves at sometime. My harshest critic is myself. I sometimes wonder if I’ve set my self actualization bar soo high, its unattainable. Unrealistic expectations can be a source of frustration and eventually hold us back from real opportunities. There must be realism when planning for our needs, or the bubble of fictitious hope will pop, leaving disillusionment and broken self-esteem.

Our careers and professional lives do tend to be a priority, based on our economic needs and wants. Everything else comes second or third priorities, and before you know it life ends. In my own life my career became a priority early on and now while its still important there is a subtle shift as the children are leaving the nest. Its almost empty.  My spiritual, health, and social needs are surfacing more. My sense of civic duty and humanity are all bigger priorities which compete for goal status in the planning process. Thus my question to me and you is one based on the present – When you think about your #LIFEGOALS does it reflect what you want and desire, or what will please others?

I’m just thinking out loud, and grateful to share with my world during my life! If this resonates with you, please let me know, share , and encourage others to consider #LIFEGOALS

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content.


Humanitarian Advocacy 3 – The Real Cost of War & Justice (Part 2)


A Just Society

“Justice is difficult for those with limited or no resources to fight.” (Eversley,2016)

In part 1, we saw a war declared, and the battle cry which followed was crushing.


The organization, the institution, the country have the resources and the capacity to crush the employee who dares to fight and not comply. The Business Dictionary Online defines ‘justice’ in the workplace in the following way:-

Fairness in protection of rights, and punishment of wrongs. While all legal systems aim to uphold this ideal through fair and proper administration of the law of the land, it is possible to have unjust laws.”(Business, 2015)

Goliath v Employee

How is an employee, an individual to take on this Goliath who holds freedom from economic poverty by employment? Goliath holds the keys to unlock statutory benefits based on compulsory subscriptions to government institutions. Goliath has the power of political affiliations in many countries, and can coerce, persuade and cause distress. If a biblical twist can be used ‘David does not always defeat Goliath’ in many cases intervention must be given by the voice of public support for the employee. Humanitarian Advocates!


What a fight, a war for an onlooker, sitting on the sidelines as the blood pours out powerless and hurting also. Character assassinations, denied benefits and healthcare, denied resources as designated by the laws for sustainability. Some employers will use every possible tool to discredit that lone, single person to prove they hold power and must be right because of it. The only defenders most times are humanitarian advocates, and they are potentially, casualties of war also.


Will no one hear this voice – person sitting next to you, the absence of your colleague? Where has humanity gone? Where is justice? Where are you humanitarian advocate? Where are you defender of the people?

I hear silence.


Who will fight for the stranger who stands in front alone in battle – not I say the rat, not I say the snake, not I say the vulture. I will says the horse who will not stop till the end of the race. In George Orwell’s Animal Farm the statement is made of all animals being made equal, but some are more equal than others, this I remember.


The superficial order of human resources relations;  with imaginary values, ethics and goals show a public display of what is not. They give something to make headlines,  trinkets of charitable donations and professions of love and good will. It is much easier to accept the devil who tells his truth in lies, than the saint who lies camouflaging  his love for power and himself.

Spoils of war

  1. The real cost of war and justice is the loss of peace. It is the lost dreams, ideals, and hope for a fair work environment
  2. The real cost of war is the fire that lights the fight in the unexpected warrior, changing his/ her life.
  3. The real cost of war is an ongoing fight for the reform of laws to protect, defend and for justice for all.
  4. The biggest real cost of war is death. Someone dies for others to live. Casualties of war; fallout from injustice; caused by a few hurting many.

As I reflect life, this battle could not have been predicted. Taken unawares – pain, medication, a broken body, but maybe prepared by a love for people and humanity. My heart aches for those who must walk this road, but hurts even more for those who cannot fight. This struggle is real, but hope is present!


Thank you for following this message, these words. Share your thoughts and lets all raise awareness of Humanitarian Advocacy in the workplace!

This has turned into a series of six articles with Humanitarian Advocacy 3 being split into 2 parts. Coming next is Corporate warfare- Life games.

The picture on the left is the actual site where this warrior was injured.

The other articles in this series are available below;

Humanitarian Advocacy 2-The sick and injured warrior!

Humanitarian Advocacy 3-The Real Cost Of War & Justice Pt1

You can also share with me on Facebook and Twitter. I like hearing from you!
 Artwork: Artistree
© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content.

Lets talk..about your pump!


The Gas Tank must never be low!

It’s time to focus on getting the actions done.. lets work!

You have your test run ready and you’re about to get the GPS on, and you are short on gas…. Yes, lets start over, by getting in some fuel engaging activity in your car, bus and fill that time on your way to work.

Technology is great. Invest in a smartphone – low end, high end, any end is fine , just ensure you can download some Mobile Apps to engage in some positive vibrations. Some folks will still invest in Cd’s MP3’s MP4’s , I pods, whatever is available keep your mind engaged in something which can get you gassed up!

I love Jack Welch & Les Brown – who inspires you?

Don’t let a lack of available technology stop you. Imagine the day, and how it will work out positively. Have some positive self-talk, pray, sing, just keep a momentum of ‘Happy’!

Your customers, colleagues, business partners and associates will respond to your ‘positive pump!’

Carry your pump with you. It will be the Midas in your touch, and your very own stash of premium fuel!


Your self esteem comes from within and it needs charging up from time to time with fuel. Getting pumped, keeps your self esteem on a high and you will fly!

#Energy #Enthusiasm #Fuel #Technology #Action  #Work #Inspiration #Pump



© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content.