The Social Media Follower: Following Communication



It was surprising to me that I love using social media. Social media is communication. Its about technology and integrating it with your message, to transmit feelings and points in a manner which can be as interactive as the tools used. That’s my definition.

Merriam Webster says it this way, “ Social Media are forms of communication (as websites for social networking and microblogging)through which users create online communities to share information, ideas, personal messages and other content as videos.”

I never thought I would ‘get it’ so quickly (many years), because I was actually concerned about privacy, security of websites and the destructive capabilities of the unknown. Awareness of safety measures made it easier to jump in and enjoy the experience.

There are somethings we forget about humans when we are caught up in the latest technology blitz or hype. Not many people like to ask questions. They don’t like asking for several reasons which include the fear of sounding ignorant, dumb or stupid. Communication tools and social media

channels are things which demand questions to be asked, because they change so frequently. Here are some examples of the words which ‘tripped me up’, before I asked questions and investigated their meanings;

  1. Algorithm — This sounded like math or algebra, and I was convinced it would be hard to understand because I’m awful at math!

According to Merriam-Webster Dictionary its, “a step by step procedure for solving a problem or accomplishing some end, especially by a computer.” Thus, its like baking a cake and knowing what proportions are needed so it won’t flop! If my teachers taught math as food I’d be a grade A student.

2. SEO — This one took a while for me to figure out, but my first impression was it had to be a verb in whatever content you wrote online. (LOL)

Webopedia states, “SEO is short for search engine optimization. SEO is a methodology of strategies techniques and tactics, used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.” eg. Google, Yahoo, Bing, etc.

Let me say it this way – if you want someone to find your location you would give directions, sometimes referring to a map or drawing a sketch of the area. SEO is the map/sketch with general directions. As you get more specific with the details, its easier for someone to find you. That’s why SEO is important. It makes information easier to be found when searching online.

3. Followers — This one should have been as easy as the generally understood meaning, which was what I assumed it to be. It is not.

Merriam-Webster states, “ one in the service of another. Fan, devotee.” Social media followers are different from followers whom you lead, and are doing as requested or observed. No way. Social media followers are thinkers who use access to you and your network to expand their own. For many its a one-way relationship without reciprocity. Ideally, it should be a two-way flow of support and sharing.

Having 10K or 100K followers will not guarantee you supporters. You have to build a relationship. This is like having a customer who follows the activities of your company because you sell the Toyota brand of vehicle, and they like cars. Many followers may check out your cars but its the one who engages with you , who may become a customer or refer you to others in his network. Increased engagement, will grow the value to each other in the relationship.

4. Bots — got this one right because I thought it had to be something with robotic features. Bots help with automation which is a process of sharing information and giving feedback , through the use of software, designed to help improve service virtually. I’ve seen them in action and though I’m not keen on talking/writing to anything which is not human, they do generate responses which are quite relatable. Siri, Cortana, Alexa, and any other bot are all here to stay, so we might as well make them welcome into our world!

Experience it

Social media makes it possible for strangers from worldwide locations to meet virtually, through various channels with speed and efficiency. Its easy to have face to face communication with folks because there are so many options, and they are constantly being upgraded. Building quality relationships are easier through the use of ‘real-time’ interaction via Facebook, WhatsApp, Skype, Twitter, Snap Chat, and a host of other computer and mobile apps.

Your followers can eventually become your close friends / business associates. Gamers interact and share as they engage in their online sport with those they follow and others. Even with all this access, the traditional emotional barriers ( human qualities) are there to be overcome. Trust still has to be established with followers and the site where you meet, for the relationships to mature into more than a collection of addresses.

Am I a social media follower?

Yes I am. I’m following many folks I will probably never physically touch, but the potential for a planned meet-up is also possible. Through blogging and sharing my words you will learn about me and my interests. I’m inspired daily by the writings of many of my followers. Our humanness and diversity keeps us engaged socially online. Maybe one day we will meet. Until then, I’ll see you when I power up on my blogs, medium, twitter, beBee, Facebook, Instagram, LinkedIn, Goggle+, tumblr, and others.

Does my experience mirror your understanding? Maybe I’m wrong, what do you think?

Hope this resonates with you. Please share your thoughts via comments. Thanks for being awesome!

A short brief about me: I’m a corporate business veteran, with practical experience in a diverse range of industries — Safety/ HVAC / FMCG /Industrial Equipment /and much more . Sales ,Marketing, Business Development & Coaching are combined to deliver over 30 years experience. As an entrepreneur and blogger (Dwordslayer) I’m right now living an adventure, and looking forward to the next opportunity to challenge mediocrity.

Find me on: Twitter
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© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved

Originally published  at The Marketing and Growth Hacking Publication on April 6th, 2017


Bees and me …in real life!


Beekeeping & Stings

This is the first of my reflections from experiences with bees…enjoy!

Bee Keeping is not for the faint-hearted. In fact when you get that first sting, if you are like me, then fifty shades of red will be color of your cheeks. I can still remember the sharp stab by that bee which followed me around as I flung my arms to and fro waving at it. The little bee probably thought I was engaging in a ritual war dance before attacking, and checked his Sun Tzu script. He was quiet, lulling me into a false sense of security, waiting for the unguarded moment to strike. For a brief moment I could not see him, I thought I was safe and suddenly … zap #%*# he got me!

The first sting hurts the most. I screamed, and swore the relationship with my then boyfriend – who ended up being the father of my children – was over! Alas the pain from that sting only made me stronger and wiser for the next one. I thought I was prepared and …zap #%*# it happened again the following day. Thus I learnt about bees and hives, the smoker, the headgear and coveralls, and beekeeping in general.

I spent a lot of time with my Beekeeper boyfriend extracting the honey from the honeycomb and bottling the honey for sale. The commercial aspect of beekeeping to this day I find very appealing. Bees are feisty little creatures with a mind and function operating with full precision at all times. The golden honey produced is like a golden wrap, soft and sweet!

Beekeeping & Business

A beekeeping operation unlike a business does not require much supervision and maintenance. This operation relies on the Queen Bee aka leader setting up shop and all the workers assuming their position. Everyone who starts working understands there can only be one queen at a time. A successor is always there in waiting – they are tiny larvae which are supplied with nutrients from some worker bees. We can liken those worker bees who attend to the Queen Bee as the human resource department of a company. Their role is simply to ensure procreation by the Queen Bee takes place! A human resource department has a major core function – ensuring the company is well suitably staffed.

When the honey is removed from the hive starter wax trays are immediately inserted in frames to replace the ones removed. As in any operation, sometimes there are casualties in the change process. For many bees, they lose their lives as they try to fight to stay guarding the honeycomb. A good beekeeper tries to minimize the loss of lives, similar to a good leader in the organization. The beekeeper will use his smoker to protect himself and also to keep the bees calm, as the smoke soothes them. In the organization, the leader will try to soothe any worry and concerns arising from changes taking place in the organization.

Sometimes, there would be bees trapped in the coveralls and even in the honeycomb. It was important to be careful when handling everything after the beekeeper returned from the hive. Sometimes I would be stung by a sneaky bee, who knew death was imminent and chose to go out with a bang or rather a sting!

My experiences with bees spanned a five year period, during which time I grew to respect the organization skills and culture of their colonies. It is quite fascinating to be a bee, a blogging one after such a long time. The reproduction of culture and organization is quite interesting from my point of view.

beBee-ing Social

Just as bees are introduced into different territories and countries worldwide- so too has – this Spanish Affinity branded network! Simply genius using this natural organisation bee structure as a professional/social template. The world’s second widely used language combined with the first. Guess this makes beBee both number 1 &2 in languages!

Bees are needed worldwide to ensure pollination takes place. beBee honey producers are needed worldwide to ensure this quality honey is well replicated and reproduced.  I’m keeping my honey social, and looking forward to the growth of beBee!

Red Blogger picThank you for reading and sharing your thoughts! You can also share with me on Facebook and Twitter. I like hearing from you!
Artwork: Artistree
© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content.

The Blogging Society


The Blogging Society

Today marks the first day in a collaboration between Laura Mikolaitis and myself. We have embarked on a connection between the USA and Trinidad, cold and hot weather with our personalities and pen as our armor. We met online, and our words have been speaking to each other. Laura M (as I will fondly call her) shares some comments which blow me away and send me into deep thought and emotion most times. She is daring, witty and a ‘marketing savant’, and great blog supporter.

Before I heard her voice, I knew she would sound as she did. She sounds all girly and strong with a bit of laughter in her tone. I’ve discovered over the past months we share a passion for ‘humanitarian advocacy’ in the workplace and have a shared compassion for taking care of those who need a voice. We now share our voices and perspectives on some questions on blogging!

Can blogging be considered ‘news’ or opinions?

Donna-Luisa:  Well initially I thought blogging was more about promotion and advertising for commercial purposes. This was propelled to the position of ‘news’ if it related to Google, Apple, USA politics ( haha), and anything which appeared to be of public interest – not simply commercial gain. That thinking got shot, as I started reading more and more on LinkedIn and Twitter. ‘Opinions’ came through more than information. Thus, I’m going to say – blogging is sharing your opinions on fact or fiction and has the power to influence. What are your thoughts Laura? Have I strayed too far from the question?

Laura: I don’t think that you have strayed too far at all Donna-Luisa. But I have to say that as a lead in question you really have my wheels turning.

When I look at where blogging started to where it is today, wow, what a metamorphosis it has undergone! Bloggers have been very adept at trekking along with the rise in social media – and now we find it integrated into our professional worlds too. In thinking about it, there’s a tremendous amount of thought leadership and perspective happening in blogs – opinions about news that brings newness to it.

Blogging is a gateway in my opinion – ah see I just connected the two – unintentionally of course! Think about the doors that have been opened and how it’s exposed us to a new age of media. As I see it, blogging spans the gamut from tips and tricks, to inspiration, to product reviews, and more. It takes branding and engagement to a new level. It’s no longer a haven for online journaling – well at least not in the way it was originally conceived. It seems for every corner of our lives, there is a blog to cover it.

We’ve definitely transformed the way we utilize blogging with one of those ways being a conduit to share, disseminate, and discuss news. But in the end, it still seems to me that the blogosphere remains rooted in ‘opinion’. Can that change, will it change? Time will tell.

Donna-Luisa:  Well I think it is news – just ‘news’ from your perspective based on the reader, and maybe some validation on their own thoughts.  By sharing your thoughts with information an invitation to discuss is sent out, thereby encouraging further discussion- in my opinion!

Do bloggers symbolize a culture and society of the writer?

Donna-Luisa:  On the surface many bloggers appear to be united by thoughts and words -a quasi-society type group. There are so many different nationalities, but we ‘trade’ in the English language with deviations based on cultural slang and sayings for illustrative purposes. The nationality does not factor initially unless the opinions expressed are radical / offensive in nature. As we discuss, and share comments the nationality can jump out, this does not appear to have any significant bearing on the post.  What do you think Laura?

Laura:  Interesting take on the question Donna-Luisa. My interpretation of it is slightly different. In today’s world, you can pretty much find a blog for any topic you are interested in. As I mentioned previously, blogging spans the gamut and it’s all at our fingertips – and it traverses the world.

Within the overall hierarchy of writing, I do think that bloggers symbolize a culture and society of the writer. Bloggers are a melting pot of voices, and as diverse as our voices are so are the topics that we write about. In my opinion, it is a transformative culture. Bloggers continue to enhance and change the way information is delivered – offering thought leadership, mentorship, and subject matter expertise on any number of things. Changing times combined with digital evolution has changed the course of blogging, and it has found a broader niche to reside in.

With technology at our fingertips, blogging can be done from virtually anywhere. How do you think this has affected the blogging stratosphere and where do you think it can go from here?

Donna-Luisa: Blogging seems to be a hobby or profession which can come alive anywhere. You just need access to the internet and your host platform. I think mobility with technology has given ‘blogs’ wings to fly. This also means you really need some knowledge of basic formatting, editing, design, social media and a reliable device.

I remember when I first started posting on pulse, it was cool, until one day pulse froze and I lost an article because I had to shut down and restart. Now I always write on a word document and copy to blog pages. WordPress and Blogger do have this challenge sometimes to a limited extent. Safer to use word! The blogging stratosphere will continue to transform how we share information and conduct business, ultimately holding its own influencer position. Many companies, such as Coca Cola, Starbucks, have already accessed the potential of blogs to build communities of customers. There is strength in advocacy for branding!

Laura:  I learned the hard way too Donna-Luisa. Pulse also froze on me, and I sweated it out. Eventually it resolved itself, but lesson learned! You bring up some good points about mobility with technology. I admit that on occasion I take technology for granted, and I shouldn’t. I can’t help but wonder how many voices remain dormant because of the digital divide? Granted some people choose not to walk hand in hand with technology, but there are people and places without adequate – or any – access to it. But that’s a whole other conversation. Nonetheless it does make my wheels turn again.

Pen and paper does seem like something of the past. Don’t get me wrong I still enjoy the tranquility of my journal, but the ease of use of our mobile devices makes it easier to capture our thoughts. It’s given us accessibility from virtually anywhere. And because of that, it has made it easier for people to enter the blogging world.

Seeing blogging infused into the corporate world, accompanied by video blogging, photo blogging, and its integration into news media certainly is a testament to its value. Let’s face it, people like to be heard and people love to share their opinions. Blogging has taken this formula and expanded it exponentially.

Going forward, it’s likely that blogging will become fully mobile as more and more people turn to the conveniences of their mobile devices. And I think it’s possible that we will see a shift in how blogging is perceived. As bloggers continue to share their voice in an effort to influence readers with regard to subject matters of various weight, this society of bloggers may morph yet again into a society of thought collaborators.

Building a brand is important; albeit personal or professional. Blogs are a way to enhance this marketing effort. What advice would you give to someone just starting out, particularly in this day and age where there are so many digital road maps to choose from?

Donna-Luisa: Blogging can be used to enhance your ‘footprint’ online. It’s like being able to say who you are – an extension of that CV or resume. Having a blog gives you a voice, one which can say a lot about who you are and your values, ability and capabilities. Some advice to share;

  1. Remember who you are and where you are.
  2. Your words tell a story which crafts an identity – be true to yourself and add some wisdom!
  3. Buy real estate. Your blog is your real estate, invest in yourself. You can acquire good land to build your property at no cost right now. You can find me on WordPress Blvd or BlogSpot Avenue. I have other properties but building seriously on these! My most current acquisition is bebee Heights, and this looks like an investment which will increase in value at a steady pace!
  4. Get to know social media by trying out the platforms. Facebook, Twitter, Tumblr, LinkedIn, beBee, Medium, Pinterest, are all sources of traffic. Select your highways based on your target markets.
  5. Engagement, relationships, attitude matters!
  6. Respect the opinions of others, even if they seem far left from your own. Either decline to comment or get creative with a response. Don’t be mean, it’s not cool. Also remember, even if it feels good, do not bait a negative response, it can bite you!

Most important when you start blogging; read, and share your thoughts. I recall sharing my thoughts and perspectives for a long time before I started blogging. This helped in how I view my prospective readers, and made me very conscious of appreciation & acknowledgement. If it was not written and out there I would have nothing to read. Appreciate words and writers and comments from reader.

Laura:  Great advice, Donna-Luisa. It seems we have similar opinions on this. My advice (and mind you I’m still a novice at blogging) is this:

  1. Observe, engage, and communicate.
  2. Understand your voice and what you want to say. Remember that what you do does not define you – who you are defines you. Let that shine through.
  3. Take a chance, research and weigh your options, and don’t be afraid to ask for insight. Ultimately, choose the forums that suit you best and will meet your goals.
  4. Don’t get discouraged by the trolls. Remember people will always have something to say – and not everyone is going to agree with you. There are lovers and there are haters. How you react to them is within your control – how they react to you is not. Constructive banter can open doors, destructive banter closes them.
  5. Whatever your endeavors are remember that with each key stroke, picture and video you are leaving your digital footprint on this world. So make it a great one.

Based on our discussion it seems blogging is more than meets the eye, but less complicated than I first imagined. This is an era of social-influence and online communication. Texting, messaging and video-chatting are normal aspects of daily conversations. How we receive information is instantaneous, mobile, and visual. Emoji’s are frequently used referencing feelings and opinions emotively. The blogging society has influenced and shaped its own journalistic delivery. It is a time of opinions, and good or bad, positive or negative, someone reads what they are thinking, and will comment in interaction!

Special thanks to Laura Mikolaitis for agreeing to participate in this first blogging discussion!

Thank you for reading and engaging! We look forward to your feedback, comments, and engagement. I encourage you to check Laura Mikolaitis and her posting of this article on her blogs. There are some differences we both give. Share your feedback and enjoy two discussions!

Red Blogger picYou can also share with me on Facebook and Twitter. I like hearing from you!


Artwork: Artistree

© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content.

Who are the bloggers…Part 1



It’s a different world when you enter social media blogging. It’s a world of writers who write what they feel, love and share. It’s interactive and engaging enabling conversations, opinions and sometimes energetic debate on social and global issues. This world exists via the internet. Technology allows us to get close and personal, forging relationships without the need for physical interaction.

Many years ago, before the internet, writers were restricted in the avenues of sharing their words. Publishers and bookstores were a major part of distribution. This has changed, with technology making publishers and bookstore-owners of anyone desiring to create their masterpiece. Who determines a ‘best seller’ largely rests with marketing savvy, distribution and networking.

Websites with blogging platforms have made writing and sharing easier. Bloggers can choose from a wide selection of  social media sites and everyone is looking to host ‘content’. Value and quality are mixed with varying levels of experience and purpose. The audience gives credit through ‘likes’, ‘comments’ and the golden ‘share’ an indication of satisfaction or interest.

The value of the ‘host’ can be the deal breaker. Bloggers must be or engage in the skills of marketers to help share their blog of words, thus possibly becoming ‘Blogging Entrepreneurs’ along the way.Writers, authors, bloggers all write to share their words, and advertisers need this forum to show their ‘wares’. It has become a very influential business in consumerism.

The New Age Market

Blogging provides an opportunity for engagement, and this creates an opportunity for showing ‘relate-able goods and services’. The airlines may be interested in a travel blog, and supermarkets may gel with food blogs, the choices are all out there. Have you thought about how to make your blogging a source of income? As readers engage you can be the catalyst for so much more!

Just some more thoughts looking at my laptop, and thinking about ‘the bloggers’ in my life. As I gaze at the screen I’m holding back a smile and a chuckle. Who are these bloggers? The ones that jumped into my Dell stratosphere and gave my words the urging to come out…

The Scene is set

Time changes… it is 1942 and I’m speaking to my famous ‘Uncle Humphrey’. We are in his office based in Hollywood. ‘As time goes by’ is playing in the background..
HB and DL a blogger’s fantasy…

Humphrey Bogart: “So Donna-Luisa, I see you made it to the ‘bloggers world’. What ya gonna do now?” He exhales as he slumps his body into the chair behind the desk, looking directly into my eyes, knowingly.
Donna-Luisa: “I love it all!” The words gush from my mouth as I walk around the room. “It’s thrilling when my words have their stage. It’s like seeing you perform. The way you make the audience feel, and want more is addictive Uncle Humphrey.” Looking across at him I stop, pausing to blink more than once.
Donna-Luisa: “You sure look like Jim Murray, Uncle Humphrey. Maybe he looks like you…hmm” a smile flickers across his face as I sit on the chair facing him.
Humphrey Bogart: “Can there ever be another me in this world? Well my dear, he must be really something special.” His chair shifts as he leans over the table bringing the glass in front of him to his lips. He pauses and smells the liquid, inhaling the scent of whiskey on the rocks before it gets to the depths of his throat.
Humphrey Bogart: “Hope you will stay a while. I need you to read this script, someone wants my services. What do you think baby girl?” he asks as he hands me a script. “Do you like suspense and drama? Maybe I should pass this to Phil Friedman, the crowds loved him in Casablanca?
The music stops, and my reverie ends…Its 2016

The Bloggers

The bloggers have personas created based on their writing and engagement style.Phil Friedman is the Mighty Fighter/ Marketer /teacher of all that is fair and right.Jim Murray is the  Chief Editor Marketing mentor / teacher. Aly B. Moreno is the Innovative Leader (moonlighting as weekend party A&RG Mania) encouraging growth with soft skills leadership. David B Grinberg is the Political- civil rights strategist. Shubhanshu Garg is the Chief Wordslayer supporter / business software Sales leader. Dr Gary Sharpe & Deb Helfrich are team Innovative solutions for Parkinson’s disease and communication. Milos Djukic is the Engineering scientist who will discover metals which do not corrode at all. Steve Karlik is the Creative social media technology genius.  Lisa Gallagher is the passionate Head nurse and mental health strategist. Laura Mikolaitis is the Chief supporter of blogging citizens, Ibukun Adebayo is the Chief financial and humanitarian Advocate. Stephanie Loraly Moreno Mena is the Chief Supporter of likes and words. John White is the Leader Social Media Solutions / Ambassador. Alan Geller is the After Dark Music Media party Guru. Shenoy UK is the Chief Humanitarian example. Karthnik Rajan is the voice of Research/ data and writing. Marcelle Hinkson is Chief Spiritual encourager / motivator. Susan Rooks is Chief Grammar Educator. Rod Loader is the Philosophy storyteller.Micheal Clarke is the Ambassador of Family Love. Benjamin Pinto is Major Business analytics & marketer!

The list goes on (with a lot of surprises), as does my conversation with ‘uncle Humphrey Bogart’. As I share my bloggers to this world, these are relationships being built. These are beautiful people who engage with me and others. I appreciate this new world which became known to me. As Citizen Blogger, who am I, and who are we to each other?

These thoughts are playing with me, as my words continue building stories, and many can be discovered via ‘hives’ on . My blogs are being built word by word  D-Wordslayer and donnaluisawordslayer have been a learning experience to date and this has been good. The future looks beautiful.

LinkedIn was and is a great place to start blogging. It is a great source of traffic for any blog. However, like flying a plane, you need a landing place to set up your base and refuel while passengers get on board!

In part two, I will be sharing even more bloggers from this world and some thoughts on marketing your blog. Citizen Blogger signing off!

IMG_20160317_174538-2Thank you for reading and engaging! I appreciate your presence! Feel free to thank Jim Murray for his great blog and sharing a ‘picture’ at the end of his work! I was trying to get creative and follow his lead, he just raises the bar soo high !

You can also share with me on Facebook and Twitter. I like hearing from you!
Artwork: Artistree
© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content.