The Social Media Follower: Following Communication

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It was surprising to me that I love using social media. Social media is communication. Its about technology and integrating it with your message, to transmit feelings and points in a manner which can be as interactive as the tools used. That’s my definition.

Merriam Webster says it this way, “ Social Media are forms of communication (as websites for social networking and microblogging)through which users create online communities to share information, ideas, personal messages and other content as videos.”

I never thought I would ‘get it’ so quickly (many years), because I was actually concerned about privacy, security of websites and the destructive capabilities of the unknown. Awareness of safety measures made it easier to jump in and enjoy the experience.

There are somethings we forget about humans when we are caught up in the latest technology blitz or hype. Not many people like to ask questions. They don’t like asking for several reasons which include the fear of sounding ignorant, dumb or stupid. Communication tools and social media

channels are things which demand questions to be asked, because they change so frequently. Here are some examples of the words which ‘tripped me up’, before I asked questions and investigated their meanings;

  1. Algorithm — This sounded like math or algebra, and I was convinced it would be hard to understand because I’m awful at math!

According to Merriam-Webster Dictionary its, “a step by step procedure for solving a problem or accomplishing some end, especially by a computer.” Thus, its like baking a cake and knowing what proportions are needed so it won’t flop! If my teachers taught math as food I’d be a grade A student.

2. SEO — This one took a while for me to figure out, but my first impression was it had to be a verb in whatever content you wrote online. (LOL)

Webopedia states, “SEO is short for search engine optimization. SEO is a methodology of strategies techniques and tactics, used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.” eg. Google, Yahoo, Bing, etc.

Let me say it this way – if you want someone to find your location you would give directions, sometimes referring to a map or drawing a sketch of the area. SEO is the map/sketch with general directions. As you get more specific with the details, its easier for someone to find you. That’s why SEO is important. It makes information easier to be found when searching online.

3. Followers — This one should have been as easy as the generally understood meaning, which was what I assumed it to be. It is not.

Merriam-Webster states, “ one in the service of another. Fan, devotee.” Social media followers are different from followers whom you lead, and are doing as requested or observed. No way. Social media followers are thinkers who use access to you and your network to expand their own. For many its a one-way relationship without reciprocity. Ideally, it should be a two-way flow of support and sharing.

Having 10K or 100K followers will not guarantee you supporters. You have to build a relationship. This is like having a customer who follows the activities of your company because you sell the Toyota brand of vehicle, and they like cars. Many followers may check out your cars but its the one who engages with you , who may become a customer or refer you to others in his network. Increased engagement, will grow the value to each other in the relationship.

4. Bots — got this one right because I thought it had to be something with robotic features. Bots help with automation which is a process of sharing information and giving feedback , through the use of software, designed to help improve service virtually. I’ve seen them in action and though I’m not keen on talking/writing to anything which is not human, they do generate responses which are quite relatable. Siri, Cortana, Alexa, and any other bot are all here to stay, so we might as well make them welcome into our world!

Experience it

Social media makes it possible for strangers from worldwide locations to meet virtually, through various channels with speed and efficiency. Its easy to have face to face communication with folks because there are so many options, and they are constantly being upgraded. Building quality relationships are easier through the use of ‘real-time’ interaction via Facebook, WhatsApp, Skype, Twitter, Snap Chat, and a host of other computer and mobile apps.

Your followers can eventually become your close friends / business associates. Gamers interact and share as they engage in their online sport with those they follow and others. Even with all this access, the traditional emotional barriers ( human qualities) are there to be overcome. Trust still has to be established with followers and the site where you meet, for the relationships to mature into more than a collection of addresses.

Am I a social media follower?

Yes I am. I’m following many folks I will probably never physically touch, but the potential for a planned meet-up is also possible. Through blogging and sharing my words you will learn about me and my interests. I’m inspired daily by the writings of many of my followers. Our humanness and diversity keeps us engaged socially online. Maybe one day we will meet. Until then, I’ll see you when I power up on my blogs, medium, twitter, beBee, Facebook, Instagram, LinkedIn, Goggle+, tumblr, and others.

Does my experience mirror your understanding? Maybe I’m wrong, what do you think?

Hope this resonates with you. Please share your thoughts via comments. Thanks for being awesome!

A short brief about me: I’m a corporate business veteran, with practical experience in a diverse range of industries — Safety/ HVAC / FMCG /Industrial Equipment /and much more . Sales ,Marketing, Business Development & Coaching are combined to deliver over 30 years experience. As an entrepreneur and blogger (Dwordslayer) I’m right now living an adventure, and looking forward to the next opportunity to challenge mediocrity.

Find me on: Twitter https://twitter.com/DLE41

email:dwordslayer@gmail.com
Credits: merriam-webster.com ; webopedia.com ; pixabay.com

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved

Originally published  at The Marketing and Growth Hacking Publication on April 6th, 2017

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Understanding Blogging & Social Media

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Marketing and consumer behavior

Its been a year and a half since I started blogging. When I began I was a battered and bruised warrior, on a mission to recover from an accident. Today, I’m still that warrior with a weakness in one area and stronger in others. Whatever makes us weak can be complimented by increased strength developed elsewhere.

If blogging was my day job I would fire me(smile), or I would give me several warning letters! Consistency has not been something I can be marked favorably on. Instead, healing has been my all-time job, and once I accepted the position, there are benefits for the gains I have been making. You must be fully committed to whatever you pursue if you are seeking excellence.

Benchmarking against the performance of theory and others, can severely weaken one’s ability to grow when it comes to healing. An excellent doctor once admonished me by saying, “Your body knows itself. It tells you when it needs help. How can you tell it, it does not, when it shows its distress through pain and inflammation?” Thus I eventually listened to my body, giving it time to recover. With blogging I decided to listen on several publishing platforms, to understand what drives readers and followers to choose one over another.

Readers, followers, bloggers

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Blogging is much more than sharing stories via words posted online. “One must be keen to listen to be good at blogging, because its about a conversation.” This is my understanding of blogging from my experience. Businesses have been reaching out to have this conversation. Bloggers tell a story with their reading/viewing customers, which can help influence the decision-making process. In fact, social media influencing has become a major marketing strategy across most commercial industries. Competitive advantage is gained or lost through reviews of ‘rants and raves’ ( Trip advisor ,Amazon, and others) on the customer experience — experienced!

People blog because they believe they have something they wish to share with the world. For this sharing to be effective, an audience that is willing to read and respond is necessary. Responding can take the form of ‘liking’ and that can be compared to someone listening to a singer and clapping to show their appreciation. When the audience starts singing along with the singer, its the beginning of ‘engagement’ and a beautiful conversation. The standing ovation can be associated with the sharing and commenting on the blog which stirs emotion.

Marketing and the Blogger

In marketing we learn that different markets require different strategies. Our target market will be made up of several types of consumers, and the ones we focus on will be those we believe we can convert to buyers. If our research is contaminated by bias, or misinformation, then, when the product is offered the results will dispute the research. Personal blogging can be like that.

Some bloggers will start without a clear plan. As they develop confidence in their skill, they may be guided by the topics which stimulate discussion and sharing from followers. Many times , bloggers do not see their readers and followers as consumers, and are disheartened by the results after publishing. Bloggers should have a basic marketing strategy to ‘get the ball rolling’ based on their objectives and goals.

Blogging and social media communication, requires some general understanding of marketing and consumer behavior to be effective. You don’t need to be qualified to listen , you simply need to be ‘open’ to listening. Blogs are important as stated in ‘Principles of Marketing, Kotler & Armstrong. 2006,p561. Pearson, 11th Edition’, “Blogs have voice and personality. They’re human. They come to us not from some media-genic, anchor-bot on an air-conditioned sound stage, but from an individual.” This is one of the reasons why we experience strong emotions, when bloggers use their pen, sharing their truest opinions and beliefs. When a reader takes the time to respond passionately whether in agreement or disagreement, the blogger has been effective.

In his latest article on Inc. ‘Here’s how to properly align your sales and marketing teams in 2017′, John White states, “ Social media has caused a blur in activities that are now both sales and marketing related…” As bloggers we should align our blogs (sales product) with marketing to increase our readership. When I started to think of blogging as a product I’m selling to my readers, the way I write and share took on a different meaning. My followers create a market for the words I’m ready to share!

I have found this blogging journey to be quite fascinating as I take apart the traditional thoughts and theories on marketing and consumer behavior. Social media is a dynamic communication tool, which requires ongoing participation and interaction, for the analytics to make sense!

Have I stirred a flame with embers glowing — please share your thoughts via comments. Thanks for being awesome!

blog 2

You can find me on: Twitter https://twitter.com/DLE41 or email:dwordslayer@gmail.com

Credits: Images: free-letters.com, metalholic.com, pixabay.com

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved.

Originally published  at The Marketing and Growth Hacking Publication on April 03rd, 2017

Understanding Blogging & Social Media / Marketing and consumer behavior

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8af7a-animal-2067456__340Its been a year and a half since I started blogging. When I began I was a battered and bruised warrior, on a mission to recover from an accident. Today, I’m still that warrior with a weakness in one area and stronger in others. Whatever makes us weak can be complimented by increased strength developed elsewhere.

If blogging was my day job I would fire me(smile), or I would give me several warning letters! Consistency has not been something I can be marked favorably on. Instead, healing has been my all-time job, and once I accepted the position, there are benefits for the gains I have been making. You must be fully committed to whatever you pursue if you are seeking excellence.

Benchmarking against the performance of theory and others, can severely weaken one’s ability to grow when it comes to healing. An excellent doctor once admonished me by saying, “Your body knows itself. It tells you when it needs help. How can you tell it, it does not, when it shows its distress through pain and inflammation?” Thus I eventually listened to my body, giving it time to recover. With blogging I decided to listen on several publishing platforms, to understand what drives readers and followers to choose one over another.

blog 2Readers, followers, bloggers.

Blogging is much more than sharing stories via words posted online. “One must be keen to listen to be good at blogging, because its about a conversation.” This is my understanding of blogging from my experience. Businesses have been reaching out to have this conversation. Bloggers tell a story with their reading/viewing customers, which can help influence the decision-making process. In fact, social media influencing has become a major marketing strategy across most commercial industries. Competitive advantage is gained or lost through reviews of ‘rants and raves’ ( Trip advisor ,Amazon, and others) on the customer experience — experienced!

People blog because they believe they have something they wish to share with the world. For this sharing to be effective, an audience that is willing to read and respond is necessary. Responding can take the form of ‘liking’ and that can be compared to someone listening to a singer and clapping to show their appreciation. When the audience starts singing along with the singer, its the beginning of ‘engagement’ and a beautiful conversation. The standing ovation can be associated with the sharing and commenting on the blog which stirs emotion.

Now there are times when an audience may not like the words presented. This has been an interesting observation I’ve been a part of on different sites. If the words are the opinion of the author its personal. Let’s face it, political and social views are a haven for controversial discussion and debate. Initially, it was hard to read and discuss the views of others who were of a different mindset. Though I thought I could be unbiased — my cultural, ethical, moral, religious, political and a host of other beliefs called out emotional actions and reactions!

“We tend to cling and be drawn to the things we like, or feelings we control, and shun the ones which unsettle and disrupt.”

Disruption creates chaos which can either lead to greater understanding or a ‘war of words and hurt feelings.’ I’ve experienced both and I’d like to say ‘maturity’ comes from understanding the things which ‘ruffle our feathers’ while allowing our feelings to settle and be less judgmental about the other person’s opinion. Disruption is also the one sure way we can move from our ‘limited vision’ while seeing what impacts on the perception, and views of others.

Marketing and the Blogger

In marketing we learn that different markets require different strategies. Our target market will be made up of several types of consumers, and the ones we focus on will be those we believe we can convert to buyers. If our research is contaminated by bias, or misinformation, then, when the product is offered the results will dispute the research. Personal blogging can be like that.

Some bloggers will start without a clear plan. As they develop confidence in their skill, they may be guided by the topics which stimulate discussion and sharing from followers. Many times , bloggers do not see their readers and followers as consumers, and are disheartened by the results after publishing. Bloggers should have a basic marketing strategy to ‘get the ball rolling’ based on their objectives and goals.

Blogging and social media communication, requires some general understanding of marketing and consumer behavior to be effective. You don’t need to be qualified to listen , you simply need to be ‘open’ to listening. Blogs are important as stated in ‘Principles of Marketing, Kotler & Armstrong. 2006,p561. Pearson, 11th Edition’, “Blogs have voice and personality. They’re human. They come to us not from some media-genic, anchor-bot on an air-conditioned sound stage, but from an individual.” This is one of the reasons why we experience strong emotions, when bloggers use their pen, sharing their truest opinions and beliefs. When a reader takes the time to respond passionately whether in agreement or disagreement, the blogger has been effective.

In his latest article on Inc. ‘Here’s how to properly align your sales and marketing teams in 2017′, John White states, “ Social media has caused a blur in activities that are now both sales and marketing related…” As bloggers we should align our blogs (sales product) with marketing to increase our readership. When I started to think of blogging as a product I’m selling to my readers, the way I write and share took on a different meaning. My followers create a market for the words I’m ready to share!

I have found this blogging journey to be quite fascinating as I take apart the traditional thoughts and theories on marketing and consumer behavior. Social media is a dynamic communication tool, which requires ongoing participation and interaction, for the analytics to make sense!

Hoping you enjoyed reading and will share your thoughts through commenting or ‘liking’ the posts. I like hearing from all my readers, the fact that you take the time to read, is greatly appreciated.

Credits: Images: free-letters.com, metalholic.com, pixabay.com

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved.

Originally published  at The Marketing and Growth Hacking Publication on April 3rd,2017

Dwordslayer 2017: Marketing and Everything

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Keeping YOU in my loop!

To all my followers and readers. I appreciate your support. 2017 has been good. It has brought some challenges which can only make me stronger and maybe change my vision on what I expect for the future. This blog is import to me because you read, share and are a part of my world.

For 2017, I made a decision to try to streamline my online musings and content into different categories. Business and career categories will overlap when it comes to my blog platform, because life is not one dimensional.

There are many personal reflections on a wide range of topics which will only be published here though shared sometimes on other sites from time to time. We will see how this works and will review as we move forward.

I’m also publishing on Medium some specific posts/articles via Thrive Global and Marketing &Growth Hacking publishing sites. The stories on both are quite good and also including links to these home pages.

When I publish there I will provide a link to the articles/posts here also, so you won’t miss any of my writings. I’d like to get to know my followers and if you comment or like my posts here or on any link, I will respond.

Here are some new writings I hope you will enjoy at Marketing & Growth Hacking Publication;

The Social Media Follower : Following Communication

Excerpt: There are somethings we forget about humans when we are caught up in the latest technology blitz or hype. Not many people like to ask questions. They don’t like asking for several reasons which include the fear of sounding ignorant, dumb or stupid. Communication tools and social media channels are things which demand questions to be asked, because they change so frequently. Here are some examples of the words which ‘tripped me up’, before I asked questions and investigated their meanings;”

Understanding Blogging & Social Media : Consumer Behavior
Excerpt: “Blogging is much more than sharing stories via words posted online. “One must be keen to listen to be good at blogging, because its about a conversation.” This is my understanding of blogging from my experience. Businesses have been reaching out to have this conversation. Bloggers tell a story with their reading/viewing customers, which can help influence the decision-making process.”

Failing Up: There is only one ‘F’ word we fear as business people

Excerpt: “To be a successful business entrepreneur, you really need to get up and get going to the next round. Sometimes a referee will halt the match, allowing one of the fighters to get help and catch his breath. Take that opportunity and breathe, the business can wait, while you regroup and focus on the next round.”

Thank you for reading, interacting and sharing. I hope there is something within which resonates and inspires you today! Stay awesome 🙂

A short brief about me: I’m a corporate business veteran, with practical experience in a diverse range of industries — Safety/ HVAC / FMCG /Industrial Equipment /and much more . Sales ,Marketing, Business Development & Coaching are combined to deliver over 30 years experience. As an entrepreneur and blogger (Dwordslayer) I’m right now living an adventure, and looking forward to the next opportunity to challenge mediocrity.
 
© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved



Welcome to “Bee Social” Hive

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To”beBee” or To beBee  that is the question?

Well friends, I’m sure by now you may have heard about a new social media platform called beBee. This social media site originates from Spain and has buzzed its way to the Top of my social media listing. In fact, when you like something a lot you want to see it grow. Like an adopted child I’ve embraced this website and its ‘affinity style’ of being social. The owners have made it their business to be around, and they are quite good at being present.

This beBee affinity social media network embraces its followers, and bloggers. To grow they’ve been letting the people who are using the site promote the site – and have appointed Ambassadors over the months from their international blogging community. Yes, we love this so much we are helping folks we have only met online grow this community – so this is international integration and affinity!

As the world continues to build international communities barriers are being crossed and languages learnt. Now you can practice your languages and learn about cultures and people by simply clicking – wonderful!

Groups are called ‘Hives’ and they can be specialized for almost any topic. My first ‘Hive’ is called ‘Bee Social’, and is intended to be the go to place to read almost anything, and to just be social. The description is below….  

An Online Social Life.

As a social bee, I hope you will be social with me

Engage and share your posts

Comment and make the most –

Of Experiences, and Knowledge

Things you learnt from Life & College

Share the things of which you care

Share your words, even your fears

Be alive, feel happy, and real

Share how your world can make you feel

Tag your friends, remember that game

When you touched and called someone’s  name

It was not  long ago when you were a child

When Being Social made you Smile

So this is a Hive from me to you

Be Social. Make dreams. Be You!

The door is open – New Hive … lets Bee Social!

 

*** Click Here to connect with Bee Social  HIVE

 

….and some sweet relaxing steel pan music like you’ve never imagined… I believe we can fly!!!

Welcome to "Bee Social" HiveI’m your proud beBee Ambassador from the Caribbean Islands of Trinidad & Tobago and Dwordslayer!

I’m a mom, daughter, friend, businesswoman, lover of people, lover of places, lover of life, lover of God. Dwordslayer is who I am when I write, because I’m a lover of words and sharing their meaning. Thank you for reading and hope you will share with someone. Words can increase in value as they are shared – we may never know who may need the meaning, so lets give!

Bebee Me!

 

Credits: YouTube Video – IsDePanInMe

© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content

Happy Independence USA!

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A bebee celebration!

Happy Independence Day to all the bees and  citizens of the USA!

Feeling a Buzz on your shores ready to celebrate…bees are swarming!

Today, I am sharing some of the words of a few bloggers from the USA in my network who I enjoy reading. In fact, these writers make me chuckle, laugh, go into deep reflection and retrospection and keep me mentally stimulated by their words! For this day let me introduce some of my blogging comrades, with all the pomp and ceremony my fingers can evoke…

  •  Matt Sweetwood  

I am a fan of Matt, and the first day he liked a post from me I was thrilled for a week! It is safe to say I’m sweet on Sweetwood, no pun intended! He is a parent, businessman and an advocate for men’s rights. He is also a social Media Guru  who ‘knows the ropes’ and more. Here is my article of choice for today. He also has an excellent website you can visit to learn more on this link https://msweetwood.com/  He is a bee and this buzz is all about us!

Who Would  Bee The Winner in the Microsoft Buyout of LinkedIn? 

  • John White

John has become a great blogging friend and someone I highly respect. He understands the importance of branding. Through his articles and posts he proves why he is excellent Social Media Marketing Guru. When he shared news of joining bebee it was a ‘no-brainer’- if John is there it has to be great! I gave him a surprise call recently, and he is just as great as he writes! John is now contributing writer with Huffington Post and he is on Inc. I hope to one day follow in his footsteps!

 How to get a Buzz on beBee 

Employee Advocacy is the Key to Successful Content Marketing

  • David B Grinberg

David is sharp and savvy! I am always assured that David will share something he is passionate about which affects the lives of others. He is very versed in the politics of his country and is not afraid to share his views. There is always supporting research when he writes. Sometimes I disagree with his opinions, but always respect his position which he argues quite well. There are two from him I’m sharing today, because of this special occasion!

Independence Day: Freedom begets Equality

Why Workforce Diversity is Simply Good Business

  • Laura Mikolaitis

Laura writes some heartfelt comments which caught me from the onset. She is a great supporter of those she reads from! We have somewhat complimentary writing styles  I discovered when we collaborated, on an interview discussion ‘The Blogging Society’ and it was great! She is warm, sincere and writes with a mystic flavor. You can learn a lot more about her in the articles highlighted!

Pink Sand Sky

The Blogging Society

  • Phil Friedman

Phil is the voice which is unafraid of anyone. He has a wealth of experience in writing and publishing, a very wickedly humorous pen, and an avenger of authors’ words! He is the reason I coined the phrase ‘wordslayer’ which is part of my pen name Dwordslayer. There are a lot to choose from, but my gut selected these!

Living In the Third Person

He Said He Said- An Index Of The Complete Series

  • Pamela Williams

This lady has spunk and wit and loves people and animals. She has some career advice through her “Chronicles of a Mid Career Change”,so far I’ve counted five parts!  Here are a couple posts to wet your appetite!

Society is not top heavy – Skooch over and make room 

Chronicles of a Mid Career Change

  • Lisa Gallagher

This bundle of awesomeness is a kindred spirit and a woman who is not afraid to step out of the box! Lisa is a chameleon, and quite funny at times. I’m never sure how to react until I pass the first paragraph. Lisa gives suspense and passion and her kindness resonates in her words. Her collection is quite wide but here are a couple ‘must reads, don’t want to miss’!

Suffering From Anxiety Disease and Social Implications

One Example Of Endless Opportunities- Becoming an Ironman Triathlete

  • Franci Eugenia Hoffman

This beautiful lady is Mrs. Brew&Spew . She writes in rhyme, prose, and riddles which pack a punch! Her website https://amanpan.com/ is great, filled with nuggets of sweets and savory treats to go with your morning brew! Have a visit of her site and check out the links below which are recent offerings on beBee.

Ponder the Resolve

Hive Talk 6- Featuring “Interesting Engineering, Technologies and Discoveries”

Sharing the honey!

These folks are just a sampling of who I read from the USA. There are lots more from a worldwide audience. I hope to share my blogging world with you and a beautiful place where bees congregate making honey.

Do you produce honey? Think you are sweet? Share your honey; someone is waiting to read from you at  beBee.com

Hope you enjoy my selections and I’m looking forward to your feedback!

You can also share with me on Facebook and Twitter. I like hearing from you! beBee Me!

DWordslayer 

© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content.

 

Engagement – Recurring Decimals & Skateboarding!

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Skateboarding logic

“I am afraid of falling, but I will always take a chance!”(Eversley,2015)

Skateboarders, I think are some crazy interesting people. These guys do not play it safe. Why would you want to skate down stairs or a railing? Let’s take the stairs – its constant small drops, and jerks while on a piece of board or plastic on wheels.

The image says it all. That’s not my son, its another young hero, but Andrew swears its perfection!

These guys know how to fall, and they are actually thinking about what they did wrong while falling. At least my first son Andrew expressed this as we discussed his passion for that extreme sport.

Andrew is also a Liverpool soccer fan  ( we call it football), and he gets a lot of ribbing for supporting a team which does not seem to like to win much – my opinion! He loves the team, and their team spirit, making sure we know their club song “You’ll never walk alone”. He is loyal, and will support that team win, lose or draw!

Recurring decimals  

You need readers of your words like recurring decimals. Readers who can be relied on to regularly check in. How can this be done without engagement? The answer is it can’t. No one will regularly repeat the same action if, there is uncertainty or inconsistency in value. There must be a reason for a reader to choose to read your words consistently, and reciprocation should be consistent also!

The recurring decimal appears when its values are repeated at regular periodic intervals, and only if the portion repeated is not zero. There is no value in coming back, at zero. The value of a recurring decimal is to keep the remainder going.Consistency establishes a reason to keep checking for new activity. 

As consumers we love shopping for things. Whether it’s a pair of shoes or the latest Mercedes Benz, we tend to keep going back, to wherever we got good service and a great product. If you like the service at the coffee shop around the corner, that’s your first choice for coffee. The financial adviser who keeps helping you save and grow your money, you will keep him close because you treasure his service. Recurring decimals are happening, periodically in your life with these great relationships.

When zero happens, infinity stops. The recurring decimal can keep going to infinity, as with a loyal customer.

Skateboarder engagement

Andrew was my personal assistant for five years. On one of our trips he met some folks from Blueprint Skateboards, and Paul Shier a great skateboarder who was partnering with them at the time. Paul gave him a ticket to a premiere they were having for skateboarding. Paul is a regular guy with a huge reputation, and a big heart!  Andrew was getting high on engagement with this network of skateboarders, all strangers with one common interest!

Andrew’s passion helps him create his own opportunities. I see him repeat different actions, as he tries to make his hobby his career. He opened his online store for skateboard supplies locally and keeps trying to make it work. Never giving up, despite the challenges. ( My dreams for an attorney dashed -by a skateboard!)

Recurring decimals & skateboarders

While you may be publishing weekly or daily it is important to engage consistently with your followers / network. Let your interest be about others and their work, while distributing your work. Establish your presence. Read an article, like an article, comment and share. There is much which can be learnt from others,and you will be able to understand their preferences. Your audience has opinions and views they are willing to share. Building a fan base starts here!

Engagement requires willingness to go beyond your comfort zone, to see what the possibilities can be. 

The recurring decimal understands the need to check in with his customer – the numbers, so he can be prepared for the next visit. If he does not keep in touch, when that zero approaches it will be too late.

Blogging requires us to engage periodically with our customers – we are the recurring decimals!

Salespeople must periodically check in as recurring decimals or they will get to the point of zero very fast.

Tips

Engagement can be as rich and as fruitful as you choose to make it.

  • Don’t be afraid to start a conversation
  • Be passionate and loyal
  • Keep in contact consistently like a recurring decimal, to build relationships
  • Get to know your network, your market of readers & writers
  • Share your challenges and successes, everyone likes a shared story
  • Most of all whatever you decide to do, be fearless like the skateboarder – he knows he will fall, but keeps trying for a strong landing!

Jump

The premiere was great Andrew recalls. As he practices his skateboarding, he jumps and the friction created, by his speed and the angle of his feet, causes the board to fly with him – landing strong or falling flat. He gets up, and goes again, his engagement with his audience his goal to his success!

This is the 2nd part of my engagements posts. I hope you enjoyed as much as I did preparing it for you. I relate most things back to my life, and my kids say with exasperation, ” that’s experience taking” when I share!

Can’t get on the skateboard with him yet, maybe someday!

Engage with me and our readers and writers by, liking, commenting and sharing. When we share, it increases the value of the engagement, and helps us & others!

You can also share with me on Facebook and Twitter. I like hearing from you!
DWordslayer

( The amazing picture above is of Paul Rodriguez from Google search – Surf + Skate Rangoe Magazine, rangoe.com 

Artwork: Artistree -andrew.innocent@hotmail.com

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