Change is … different! Living through economic and social forces

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Donna Luisa‏ @DLE41

The ABC today.Recalling time when cussing not a language and unacceptable on radio..now the top ten songs identify with language of expression and free speech. With deeper meaning and raw truths.. #lifeChanges #theAisaword #Bisaword #Cisaword and #Fisaword

 The days of change are remembered.

There was a time when buying an apple in my country was 1TT$ and that was expensive, so we opted to eat mangoes which were free. No neighbour would consider selling a mango and we gladly ‘stoned’ the tree for the fruits to fall, the more agile opting to climb and sit on a branch eating while the others looked on in envy sometimes. Enjoying the fruits meant sharing and giving any owner the right to say, ‘yes go ahead and pick what you want but leave a couple on the steps for me please.’ ‘Thank you’ was that natural response, manners were cultural and a part of our free expression.

Today, an apple is 10TT$ and some mangoes are the same price. It’s not available for free and no one would consider asking for a couple mangoes because the fences and dogs, security cameras and guards are there to keep you out and away from homeowners. Everyone is afraid to speak and saying ‘yes’ may be because of intimidation, while praying a gun does not come out. If you agreed to someone entering your garden/ yard don’t expect ‘thank you’ or ‘please’, it is no longer culturally acceptable — rather the new universal language may be imposed if you expected a response to your acquiesce.

People are different with each generation identifying with a new way of making their presence known. Today, there are words and things which were taboo and they are ok now. In fact, people fight for their right of choices and it is their right, but what about the rights of those who do not wish to comply with the changes?

Everyone has rights and for many, suppressed rights are a game changer. No longer will it be acceptable to discriminate based on religion, political position, status, gender or race. We have entered a very vocal century. It is a communicating world with social media forming a major part of everyday life. There is transparency and there is cover up in transparency. The way we see issues are no longer one dimensional, and the way we impose or beliefs on others, cross the barriers of free speech and freedom to believe.

The world needs regulation and rules, laws to guide for justice to prevail, but who will guard us from those policy makers, sometimes ‘rule haters’ themselves. There are strong and weak, rich and poor, privilaged and without-privilage, all people occuping the same space.

We may always be as a human race enslaved by our greed and desire to do what we want, how we want and to whom we want. We may be advanced technologically, but we are, as a world society, trapped by the chaos of civilized perspectives lacking basic courtesies and kindness sometimes.

This too will pass and evolution will continue. The right be a product of existence will diminish for us all and a new generation will challenge economic and social changes differently. This is the nature of change.

Language is simply a symbol of who we are most comfortable being, and in most cases the only way we can liberate ourselves.

Thank you for reading and sharing your thoughts. Let’s keep it real!

Me 2018 for blogA short brief about me: I’m a corporate business veteran, with practical experience in a diverse range of industries — Safety/ HVAC / FMCG /Industrial Equipment /and much more . Sales ,Marketing, Business Development & Coaching are combined to deliver over 30 years experience. As an entrepreneur and blogger (Dwordslayer) I’m right now living an adventure, and looking forward to the next opportunity to challenge mediocrity.

Find me on: Twitter https://twitter.com/DLE41 or email: dwordslayer@gmail.com

Credits:Image — pixabay.com

© Donna-Luisa Eversley and D-WORDSLAYER, 2018. All Rights Reserved

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Understanding Blogging & Social Media

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Marketing and consumer behavior

Its been a year and a half since I started blogging. When I began I was a battered and bruised warrior, on a mission to recover from an accident. Today, I’m still that warrior with a weakness in one area and stronger in others. Whatever makes us weak can be complimented by increased strength developed elsewhere.

If blogging was my day job I would fire me(smile), or I would give me several warning letters! Consistency has not been something I can be marked favorably on. Instead, healing has been my all-time job, and once I accepted the position, there are benefits for the gains I have been making. You must be fully committed to whatever you pursue if you are seeking excellence.

Benchmarking against the performance of theory and others, can severely weaken one’s ability to grow when it comes to healing. An excellent doctor once admonished me by saying, “Your body knows itself. It tells you when it needs help. How can you tell it, it does not, when it shows its distress through pain and inflammation?” Thus I eventually listened to my body, giving it time to recover. With blogging I decided to listen on several publishing platforms, to understand what drives readers and followers to choose one over another.

Readers, followers, bloggers

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Blogging is much more than sharing stories via words posted online. “One must be keen to listen to be good at blogging, because its about a conversation.” This is my understanding of blogging from my experience. Businesses have been reaching out to have this conversation. Bloggers tell a story with their reading/viewing customers, which can help influence the decision-making process. In fact, social media influencing has become a major marketing strategy across most commercial industries. Competitive advantage is gained or lost through reviews of ‘rants and raves’ ( Trip advisor ,Amazon, and others) on the customer experience — experienced!

People blog because they believe they have something they wish to share with the world. For this sharing to be effective, an audience that is willing to read and respond is necessary. Responding can take the form of ‘liking’ and that can be compared to someone listening to a singer and clapping to show their appreciation. When the audience starts singing along with the singer, its the beginning of ‘engagement’ and a beautiful conversation. The standing ovation can be associated with the sharing and commenting on the blog which stirs emotion.

Marketing and the Blogger

In marketing we learn that different markets require different strategies. Our target market will be made up of several types of consumers, and the ones we focus on will be those we believe we can convert to buyers. If our research is contaminated by bias, or misinformation, then, when the product is offered the results will dispute the research. Personal blogging can be like that.

Some bloggers will start without a clear plan. As they develop confidence in their skill, they may be guided by the topics which stimulate discussion and sharing from followers. Many times , bloggers do not see their readers and followers as consumers, and are disheartened by the results after publishing. Bloggers should have a basic marketing strategy to ‘get the ball rolling’ based on their objectives and goals.

Blogging and social media communication, requires some general understanding of marketing and consumer behavior to be effective. You don’t need to be qualified to listen , you simply need to be ‘open’ to listening. Blogs are important as stated in ‘Principles of Marketing, Kotler & Armstrong. 2006,p561. Pearson, 11th Edition’, “Blogs have voice and personality. They’re human. They come to us not from some media-genic, anchor-bot on an air-conditioned sound stage, but from an individual.” This is one of the reasons why we experience strong emotions, when bloggers use their pen, sharing their truest opinions and beliefs. When a reader takes the time to respond passionately whether in agreement or disagreement, the blogger has been effective.

In his latest article on Inc. ‘Here’s how to properly align your sales and marketing teams in 2017′, John White states, “ Social media has caused a blur in activities that are now both sales and marketing related…” As bloggers we should align our blogs (sales product) with marketing to increase our readership. When I started to think of blogging as a product I’m selling to my readers, the way I write and share took on a different meaning. My followers create a market for the words I’m ready to share!

I have found this blogging journey to be quite fascinating as I take apart the traditional thoughts and theories on marketing and consumer behavior. Social media is a dynamic communication tool, which requires ongoing participation and interaction, for the analytics to make sense!

Have I stirred a flame with embers glowing — please share your thoughts via comments. Thanks for being awesome!

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You can find me on: Twitter https://twitter.com/DLE41 or email:dwordslayer@gmail.com

Credits: Images: free-letters.com, metalholic.com, pixabay.com

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved.

Originally published  at The Marketing and Growth Hacking Publication on April 03rd, 2017

Dwordslayer 2017: Marketing and Everything

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Keeping YOU in my loop!

To all my followers and readers. I appreciate your support. 2017 has been good. It has brought some challenges which can only make me stronger and maybe change my vision on what I expect for the future. This blog is import to me because you read, share and are a part of my world.

For 2017, I made a decision to try to streamline my online musings and content into different categories. Business and career categories will overlap when it comes to my blog platform, because life is not one dimensional.

There are many personal reflections on a wide range of topics which will only be published here though shared sometimes on other sites from time to time. We will see how this works and will review as we move forward.

I’m also publishing on Medium some specific posts/articles via Thrive Global and Marketing &Growth Hacking publishing sites. The stories on both are quite good and also including links to these home pages.

When I publish there I will provide a link to the articles/posts here also, so you won’t miss any of my writings. I’d like to get to know my followers and if you comment or like my posts here or on any link, I will respond.

Here are some new writings I hope you will enjoy at Marketing & Growth Hacking Publication;

The Social Media Follower : Following Communication

Excerpt: There are somethings we forget about humans when we are caught up in the latest technology blitz or hype. Not many people like to ask questions. They don’t like asking for several reasons which include the fear of sounding ignorant, dumb or stupid. Communication tools and social media channels are things which demand questions to be asked, because they change so frequently. Here are some examples of the words which ‘tripped me up’, before I asked questions and investigated their meanings;”

Understanding Blogging & Social Media : Consumer Behavior
Excerpt: “Blogging is much more than sharing stories via words posted online. “One must be keen to listen to be good at blogging, because its about a conversation.” This is my understanding of blogging from my experience. Businesses have been reaching out to have this conversation. Bloggers tell a story with their reading/viewing customers, which can help influence the decision-making process.”

Failing Up: There is only one ‘F’ word we fear as business people

Excerpt: “To be a successful business entrepreneur, you really need to get up and get going to the next round. Sometimes a referee will halt the match, allowing one of the fighters to get help and catch his breath. Take that opportunity and breathe, the business can wait, while you regroup and focus on the next round.”

Thank you for reading, interacting and sharing. I hope there is something within which resonates and inspires you today! Stay awesome 🙂

A short brief about me: I’m a corporate business veteran, with practical experience in a diverse range of industries — Safety/ HVAC / FMCG /Industrial Equipment /and much more . Sales ,Marketing, Business Development & Coaching are combined to deliver over 30 years experience. As an entrepreneur and blogger (Dwordslayer) I’m right now living an adventure, and looking forward to the next opportunity to challenge mediocrity.
 
© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved



A Fired-Up Bee…

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Some help from William Shakespeare

Friends, Bloggers, Social Media Citizens…lend me your ears. I write to share my experiences and perspectives not to praise beBee. There are many social media sites on the internet. The good is often shared with others via blogs, so let it be with clicking on, and experiencing  beBee.

There may be a few bloggers who have different experiences from my own, but each one can choose to receive that which they wish for. From my own engagement I have found it to be the best social media experience thus far in my blogging journey. My words come from my heart and head, and they are written to be shared. Every site will share your words, but some  will use selective algorithms and systems based on their philosophy. BeBee’s philosophy is about ‘affinity’ and this is a core aspect of their platform thus sharing is not restricted to your network.

As a relatively new platform the company is building a culture in-keeping with its philosophy of inclusion, based on its actions. Yes, generally everything which is new needs to be tested, used , tweaked and adjusted, and beBee is doing that. Engagement requires more than one willing party, so from the beginning something was needed to build a new and engaging team of supporters.

The Ambassador program was established early on, for those who wish and desire to be bricklayers, and foundation builders. These Ambassadors have a core belief based on their history of engagement and interaction, and this in my opinion is ‘positive affinity’. These ambassadors and those who will be added are part of the ‘building team’ because they believe in ‘positive affinity’.

Engagement  can be positive and not be in-agreement, this is an art which ‘social media aficionados’ practice online and in their non virtual lives. Engagement can be passionate and fiery without being nasty and disrespectful. Engagement can be expressive and powerful, yet kind in delivery of the written word. Arguments and disagreements are the hallmark of diverse opinions and immense learning and fun!  Yes, my friends we will be proved by our words and willingness to fight fair, so no one feels the need to ‘block out’ those whose aim wound, with or without intent.

Indeed, with the introduction of video streaming beBee can once more distinguish itself as a trendsetter and not simply a platform geared to fulfilling its own needs without understanding the needs of its users. If you have seen the video streams you may find that sense of affinity shining through. Why should one’s professional life be a façade separate and apart from one’s social persona; a coin has two sides both different and unified into one – So too beBee and I am sure ‘others’ will follow because it makes sense.

But I am here to share my experiences and perspectives, and my poetic self, does resolve to say;

When I am asked, where would you  recommend someone to start their social media experience – the answer is beBee

Why don’t you choose a site and build a platform and place all your energies in one location, the answer is –beBee shares with everyone, and so I’ll follow their lead. They have proven their interest in sharing my words on their platform and on others.

Why don’t you just go with one of the other platforms that know their stuff, the answer is, what matters in not who exists right now but who is intent on growing and being around for my words to be shared – that’s beBee. A thought occurred to me one day recently, ‘why buy what is established as good by others when something better is being innovated which fits me.’

Why beBee, my answer is , why not beBee? Those who were here before have played innovator and forgotten how they began and why they wanted to grow. I feel creative when logging into beBee. I don’t expect perfection like that of something old, but an improved creation of what is new, with a desire for continuous evolution. I want to be social, and engaged. I want to meet others who are like minded and those who are different. I want to learn about new cultures and another language. I want to be a part of the biggest change in how we use social media to build relationships, brands, and awareness.

So yes, I am cheerful, I am happy tagging my followers, encouraging and highlighting beBee. There are naysayers who may have different perspectives, and that’s the way of the world. My heart is filled with appreciation for these humble Spaniards who have dared to take on the ‘rest of the world.’ Their social media philosophy, I heartily embrace. The Ambassador engaging support team, I am privileged to be a part of. I have accepted the baton, with a blindfold but in trust, because of my experiences. BeBee is growing… welcome and be a part of this site with me.

Dwordslayer

*** For those Shakespeare lovers, the speech by Marc Anthony in Julius Caesar is by far one of the most powerful and moving speeches written from the works of William Shakespeare. I remember each line, from that 3rd act scene 2, as I sat thinking about beBee, the ambassadors, bloggers, followers. I hope the essence of that speech resonates through my own. Those who have eyes to see and a passion to read, share and engage my words, I thank you very much! 

*Marc Anthony Speech taken from Julius Caesar

 

Credits: Poetry Foundation website https://www.poetryfoundation.org/poems-and-poets/poems/detail/56968

I’m a Business Development Consultant with over thirty years experience in sales marketing and brand /market/ customer service. I’ve started and operated a regional distribution company for over seven years in HVAC supply & distribution. Sponsorships, seminars, training and promotional activities are part of my portfolio developed over the years. If you have a challenge, it can be resolved. For consultation contact dwordslayer@gmail.com

Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content

Welcome to “Bee Social” Hive

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To”beBee” or To beBee  that is the question?

Well friends, I’m sure by now you may have heard about a new social media platform called beBee. This social media site originates from Spain and has buzzed its way to the Top of my social media listing. In fact, when you like something a lot you want to see it grow. Like an adopted child I’ve embraced this website and its ‘affinity style’ of being social. The owners have made it their business to be around, and they are quite good at being present.

This beBee affinity social media network embraces its followers, and bloggers. To grow they’ve been letting the people who are using the site promote the site – and have appointed Ambassadors over the months from their international blogging community. Yes, we love this so much we are helping folks we have only met online grow this community – so this is international integration and affinity!

As the world continues to build international communities barriers are being crossed and languages learnt. Now you can practice your languages and learn about cultures and people by simply clicking – wonderful!

Groups are called ‘Hives’ and they can be specialized for almost any topic. My first ‘Hive’ is called ‘Bee Social’, and is intended to be the go to place to read almost anything, and to just be social. The description is below….  

An Online Social Life.

As a social bee, I hope you will be social with me

Engage and share your posts

Comment and make the most –

Of Experiences, and Knowledge

Things you learnt from Life & College

Share the things of which you care

Share your words, even your fears

Be alive, feel happy, and real

Share how your world can make you feel

Tag your friends, remember that game

When you touched and called someone’s  name

It was not  long ago when you were a child

When Being Social made you Smile

So this is a Hive from me to you

Be Social. Make dreams. Be You!

The door is open – New Hive … lets Bee Social!

 

*** Click Here to connect with Bee Social  HIVE

 

….and some sweet relaxing steel pan music like you’ve never imagined… I believe we can fly!!!

Welcome to "Bee Social" HiveI’m your proud beBee Ambassador from the Caribbean Islands of Trinidad & Tobago and Dwordslayer!

I’m a mom, daughter, friend, businesswoman, lover of people, lover of places, lover of life, lover of God. Dwordslayer is who I am when I write, because I’m a lover of words and sharing their meaning. Thank you for reading and hope you will share with someone. Words can increase in value as they are shared – we may never know who may need the meaning, so lets give!

Bebee Me!

 

Credits: YouTube Video – IsDePanInMe

© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content

Flash Forward …Its Today!

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To Give …

( This was written a few months ago. For whatever the reason, today I’m publishing, and hope you are inspired to live! )

We are here for more than one purpose. I firmly believe that Jesus Christ died for me, you and everyone. Some may believe the same, and some may not. I love you all.

What would l like my legacy to be, came crashing in almost two years ago. I felt that if I should die, I have not given enough, done enough, or loved enough. My thoughts were not on how much more money I need for bills, or the millions I wish I had in a bank account for my kids… no I simply wanted to have given more than I have.

That thought hurt. The thought that I may not be around to give was building within me as I wrote. I needed in some way to share my heart, for others who could see, could give others their heart, making hearts that much bigger. A way of being of service.

Post-Traumatic Stress Disorder can make death seem imminent.  If someone did not scream, and the car did not stop, I would be dead – but it stopped, and it will always stop, even in the flashbacks. Focus on the reality and the positives. There is a collage of feelings which I’ve been recovering from.  The one thing I appreciate about this is it makes me appreciate my life more.  You are quite unaware when you’re getting hit really hard remembering. It takes you back to that moment in time, when your life rushes to an end but it did not. Sympathy is not required – simply understanding.

If you have a strong positive hyper active personality like mine, this can shake your core if everything is pulled from you. Being forced to be slow is a challenge.  My biggest fight has been engaging my brain to think. To come out of the darkness long enough to recall the light. My love for people has surely helped me, and because I could not go out I gave here, with words. It also let me focus on something other than the pain my body felt constantly.

Flash-forward…

I am doing fine. My body is healing and I’m stronger. There are some things which I will not be able to do, but they won’t impact on my ability to live. Yes, I have much more than I thought, and I can work on different strengths. The physical body is amazing!

Understanding the triggers and how you can relive the past is a learning curve for anyone diagnosed with PTSD. Regaining some measure of control is good. You can calm your way out of the unexpected.  Being ready and thinking of the preparation which is there is a major source of comfort.

According to this Chinese Proverb, ‘The journey of a thousand miles starts with one step’. Wikipedia says it can be found in Chapter 64, Tao Te Ching, from Laozi.

One conscious movement, in the direction of forward makes all the difference. There are things you can control, and battles you can win. Let the one within be the beginning.

Start, go slowly, breathe in, breathe out and count… You are almost there!

From me to you…enjoy!

*** Special thanks to all my blogging friends on bebee, LinkedIn, WordPress, BlogSpot, Medium ***

Toco2a (1)I’m a mom, daughter, friend, businesswoman, lover of people, lover of places, lover of life, lover of God. Dwordslayer is who I am when I write, because I’m a lover of words and sharing their meaning. Thank you for reading and hope you will share with someone. Words can increase in value as they are shared – we may never know who may need the meaning, so lets give!

Credits: YouTube video Ranfis  94

© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content

Finding the lost runner

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I’m awake

It’s after 3:00am in the morning and I’m writing a quickie note. I’ve already had five hours sleep and I’m restless. As I check my Facebook account an article jumps out at me. Maybe its the photo, or maybe its the first post by a friend in a runner’s magazine / blog which catches me.

Pascal Derrien is a blogger and friend from Ireland. He runs. He cycles. He does the stuff I want to do, so reading his words is uplifting. I’m inspired, motivated and sometimes in awe. Here is the article I read,”Lost In The Midlands On An Epic Adventure from thesmartrunner.com  . The tag line for The Smart Runner is “eat smart, train smart, run smart”- I think they mean ‘live smart’!

Looking back

My daughter was around two and a half when I realized I needed to regain my fitness and relieve the stresses of being a single working mom. Coping with everything relating to parenting was always better when I felt good about myself. My sons were twelve and thirteen at the time, and my neighbor was a fitness instructor. We would leave for the stadium at around 4:00 am and return home by 5:15am. Her name is Althea and she was extremely fit and I felt motivated having a buddy work out with me. She is also one of the most caring and selfless persons I’ve ever met. As a personal trainer and friend she was non judgmental, and never let me give up. Working out with a buddy makes being accountable easy, especially when they can call your bluff. Tough love was her mantra.

There were five persons walking or  running around the stadium early every morning. One of the men was very over weight and looked like he could’ve been in his fifties. This man was consistent, and for an entire year, he never stopped his early morning ritual. We were consistent most days but went three days a week. After some time I noticed he had lost a lot of weight, and felt the need to compliment him on his success. This man advised that he was diabetic and had other medical problems thus decided to get serious about his life. His doctor advised he walk daily and change his diet.

Another thing I recall about those early morning walks / runs is the camaraderie and silent relationships built based on presence. We knew everyone by sight, and some by name. Even the security guards would know who we were. When you go somewhere often you are not anonymous, and that can be a good thing. People will say, ” hey you are doing great, keep it up,” or will ask, “how are you doing today, you don’t appear to be well?” Someone knows you exist and that matters to all of us.

Being fit is a way of life. It does not happen unless you make it happen. Looking at others won’t make you fit. Inspiration can only plant the desire, you have to make it happen. Sweat comes from action. Everything in life comes from action. When is the best time to do something – today, now.

This morning, I feel inspired. It’s time to start being consistent and take a step outside of my comfort zone. It’s time to let that morning air be inhaled from the outside and not from within. It’s time to stop finding all the reasons why I can’t, and not be afraid to do what appears to now be a challenge. What I know won’t matter or impact on my life unless action accompanies the knowledge. I’ve done it before. I’m inspired.

Going to get my sweats and shoes on 🙂

Have a wonderful day, and be inspired to pursue your dreams! As you read, if it resonates, comment and share, maybe we can inspire the dreams of others to be a reality!

IMG_20160607_065045I’m a mom, daughter, friend, businesswoman, lover of people, lover of places, lover of life, lover of God. Dwordslayer is who I am when I write, because I’m a lover of words and sharing their meaning. Thank you for reading and hope you will share with someone. Words can increase in value as they are shared – we may never know who may need the meaning, so lets give!

Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content