Understanding Blogging & Social Media

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Marketing and consumer behavior

Its been a year and a half since I started blogging. When I began I was a battered and bruised warrior, on a mission to recover from an accident. Today, I’m still that warrior with a weakness in one area and stronger in others. Whatever makes us weak can be complimented by increased strength developed elsewhere.

If blogging was my day job I would fire me(smile), or I would give me several warning letters! Consistency has not been something I can be marked favorably on. Instead, healing has been my all-time job, and once I accepted the position, there are benefits for the gains I have been making. You must be fully committed to whatever you pursue if you are seeking excellence.

Benchmarking against the performance of theory and others, can severely weaken one’s ability to grow when it comes to healing. An excellent doctor once admonished me by saying, “Your body knows itself. It tells you when it needs help. How can you tell it, it does not, when it shows its distress through pain and inflammation?” Thus I eventually listened to my body, giving it time to recover. With blogging I decided to listen on several publishing platforms, to understand what drives readers and followers to choose one over another.

Readers, followers, bloggers

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Blogging is much more than sharing stories via words posted online. “One must be keen to listen to be good at blogging, because its about a conversation.” This is my understanding of blogging from my experience. Businesses have been reaching out to have this conversation. Bloggers tell a story with their reading/viewing customers, which can help influence the decision-making process. In fact, social media influencing has become a major marketing strategy across most commercial industries. Competitive advantage is gained or lost through reviews of ‘rants and raves’ ( Trip advisor ,Amazon, and others) on the customer experience — experienced!

People blog because they believe they have something they wish to share with the world. For this sharing to be effective, an audience that is willing to read and respond is necessary. Responding can take the form of ‘liking’ and that can be compared to someone listening to a singer and clapping to show their appreciation. When the audience starts singing along with the singer, its the beginning of ‘engagement’ and a beautiful conversation. The standing ovation can be associated with the sharing and commenting on the blog which stirs emotion.

Marketing and the Blogger

In marketing we learn that different markets require different strategies. Our target market will be made up of several types of consumers, and the ones we focus on will be those we believe we can convert to buyers. If our research is contaminated by bias, or misinformation, then, when the product is offered the results will dispute the research. Personal blogging can be like that.

Some bloggers will start without a clear plan. As they develop confidence in their skill, they may be guided by the topics which stimulate discussion and sharing from followers. Many times , bloggers do not see their readers and followers as consumers, and are disheartened by the results after publishing. Bloggers should have a basic marketing strategy to ‘get the ball rolling’ based on their objectives and goals.

Blogging and social media communication, requires some general understanding of marketing and consumer behavior to be effective. You don’t need to be qualified to listen , you simply need to be ‘open’ to listening. Blogs are important as stated in ‘Principles of Marketing, Kotler & Armstrong. 2006,p561. Pearson, 11th Edition’, “Blogs have voice and personality. They’re human. They come to us not from some media-genic, anchor-bot on an air-conditioned sound stage, but from an individual.” This is one of the reasons why we experience strong emotions, when bloggers use their pen, sharing their truest opinions and beliefs. When a reader takes the time to respond passionately whether in agreement or disagreement, the blogger has been effective.

In his latest article on Inc. ‘Here’s how to properly align your sales and marketing teams in 2017′, John White states, “ Social media has caused a blur in activities that are now both sales and marketing related…” As bloggers we should align our blogs (sales product) with marketing to increase our readership. When I started to think of blogging as a product I’m selling to my readers, the way I write and share took on a different meaning. My followers create a market for the words I’m ready to share!

I have found this blogging journey to be quite fascinating as I take apart the traditional thoughts and theories on marketing and consumer behavior. Social media is a dynamic communication tool, which requires ongoing participation and interaction, for the analytics to make sense!

Have I stirred a flame with embers glowing — please share your thoughts via comments. Thanks for being awesome!

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You can find me on: Twitter https://twitter.com/DLE41 or email:dwordslayer@gmail.com

Credits: Images: free-letters.com, metalholic.com, pixabay.com

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved.

Originally published  at The Marketing and Growth Hacking Publication on April 03rd, 2017

Braid My Hair – Empowering The Child

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A Child’s Hair…

The ideas for a writer can come from anything. Social issues are always inspirational for me. While some topics can be sensational and controversial, the need to express an opinion can unearth suppressed emotional baggage.

Growing up I had a thick mane of long hair. It grew and grew and never seemed to stop. Living in the Caribbean meant it was quite hot and uncomfortable many times when my hair was open. The texture of my hair was soft , wavy and wild. The other children would laugh at me when they tried to plait it because there were no ‘ends’, and thus would not stay fixed without a rubber-band.  It unraveled on its own, thus I was in the minority of girls at school with challenges in braided styles.

The News…

As I read an article about a school in the Bahamas suspending a girl from school because her hair was not chemically ‘relaxed’ to appear straight and tame, the child in me appeared. This can be socially controversial, as conformity into what is acceptable continues to rear its ugly head when we least expect it. It seems we have not passed the stage of  acceptance of differences. This dialogue of poetry is from my inner child, which jumped out in rebellious understanding…

        Social hair

Plait my hair please mom,
She screams
Let them see the beauty coming from the top of me
My hair is not wiry
Its kinky with curls
That’s what is needed for all special girls

Plait my hair please, my friend
Keep going till you get to the end
If it won’t stay tight, cause my ends are too straight
Here is a rubber band or some woggies
Add some beads, that will be great

Plait my hair please, in corn rows big or small
I look so beautiful
Just see how it all falls
I’m naturally beautiful, with my glorious mane
No need for relaxer, chemicals, or anything
To make it look straight

Plait my hair please… do you know how to do it
Its like weaving and folding,
My curls are like fabric
It’s strong like the lady I will grow up to be
Keep it groomed, keep it growing
I want the world to see me

She walked to the salon
swaying from side to side
Her hair, and its beauty, hidden on the inside
Make me look good
The weave was just to tease
I’m taking over this world
Strong woman I am, plait my hair please!

As women we are the same yet different based on ethnicity and cultural evolution. Skin color, hair texture, facial accents and social trends may influence our outward appearance. Societal dogmas and indigenous practices are obscured from our children, until they are faced with discrimination.

We make choices, because we are fundamentally free in theory, but when exercised the backlash can be harsh and painful. Each society has values and beliefs passed subtly in many instances to our children, and as they grow they accept, conform naturally. As children are exposed to more, they seek their individuality and rebellious choices. Are they correct to determine what is their best authentic self?

In this present day with technological advancement constantly changing, are superficial differences really important? They were not important before, so what makes them more important now? Whatever creed, race, gender, who we are should be determined not by the exterior sameness, but by our passionate ability to create our life’s contribution to society.

Plait my hair please, open your eyes and see this child’s beauty!

Thank you for reading, commenting, liking and sharing. Let’s share this positive message and discuss!

Here is a picture of me a few years ago… what is different, what is more acceptable, am I plait my hairdifferent in your eyes?

You can also share with me on Facebook and Twitter. Let’s discuss!
 
DWordslayer
 
 
 Artwork: Artistree -andrew.innocent@hotmail.com
© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content.

Lets talk…..

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Get off your #

Its  a new year 2016, and hopefully we have done all the fooling around and slacking in December  2015 – after  achieving our targets and goals at work.

How did you end? Have you decided where you want to go in 2016 or are you just hoping ‘Lady luck’ will kick-start your chances?

Maybe you think you will plan this week for the month and year, because #January is always slow? Get off that #hashtag!

copy  of sittingGet to work with this on your mind:-

Its a great day – to be me!

Its a great day – to bring in some business!

Its a great day – to give super satisfaction!

Find the fire in your #hashtag, and swing into your day with purpose.

Tip…

Everything needs a road map and a plan for efficiency, accountability, accomplishment – then you won’t need to give “Beyond Sunset” in your answers this year!

#BeyondSunset #BS

Lets keep talking… thank you!

Have a Great Day!

 

© Donna-Luisa Eversley and D-WORDSLAYER, 2016. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content.