Understanding Blogging & Social Media

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Marketing and consumer behavior

Its been a year and a half since I started blogging. When I began I was a battered and bruised warrior, on a mission to recover from an accident. Today, I’m still that warrior with a weakness in one area and stronger in others. Whatever makes us weak can be complimented by increased strength developed elsewhere.

If blogging was my day job I would fire me(smile), or I would give me several warning letters! Consistency has not been something I can be marked favorably on. Instead, healing has been my all-time job, and once I accepted the position, there are benefits for the gains I have been making. You must be fully committed to whatever you pursue if you are seeking excellence.

Benchmarking against the performance of theory and others, can severely weaken one’s ability to grow when it comes to healing. An excellent doctor once admonished me by saying, “Your body knows itself. It tells you when it needs help. How can you tell it, it does not, when it shows its distress through pain and inflammation?” Thus I eventually listened to my body, giving it time to recover. With blogging I decided to listen on several publishing platforms, to understand what drives readers and followers to choose one over another.

Readers, followers, bloggers

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Blogging is much more than sharing stories via words posted online. “One must be keen to listen to be good at blogging, because its about a conversation.” This is my understanding of blogging from my experience. Businesses have been reaching out to have this conversation. Bloggers tell a story with their reading/viewing customers, which can help influence the decision-making process. In fact, social media influencing has become a major marketing strategy across most commercial industries. Competitive advantage is gained or lost through reviews of ‘rants and raves’ ( Trip advisor ,Amazon, and others) on the customer experience — experienced!

People blog because they believe they have something they wish to share with the world. For this sharing to be effective, an audience that is willing to read and respond is necessary. Responding can take the form of ‘liking’ and that can be compared to someone listening to a singer and clapping to show their appreciation. When the audience starts singing along with the singer, its the beginning of ‘engagement’ and a beautiful conversation. The standing ovation can be associated with the sharing and commenting on the blog which stirs emotion.

Marketing and the Blogger

In marketing we learn that different markets require different strategies. Our target market will be made up of several types of consumers, and the ones we focus on will be those we believe we can convert to buyers. If our research is contaminated by bias, or misinformation, then, when the product is offered the results will dispute the research. Personal blogging can be like that.

Some bloggers will start without a clear plan. As they develop confidence in their skill, they may be guided by the topics which stimulate discussion and sharing from followers. Many times , bloggers do not see their readers and followers as consumers, and are disheartened by the results after publishing. Bloggers should have a basic marketing strategy to ‘get the ball rolling’ based on their objectives and goals.

Blogging and social media communication, requires some general understanding of marketing and consumer behavior to be effective. You don’t need to be qualified to listen , you simply need to be ‘open’ to listening. Blogs are important as stated in ‘Principles of Marketing, Kotler & Armstrong. 2006,p561. Pearson, 11th Edition’, “Blogs have voice and personality. They’re human. They come to us not from some media-genic, anchor-bot on an air-conditioned sound stage, but from an individual.” This is one of the reasons why we experience strong emotions, when bloggers use their pen, sharing their truest opinions and beliefs. When a reader takes the time to respond passionately whether in agreement or disagreement, the blogger has been effective.

In his latest article on Inc. ‘Here’s how to properly align your sales and marketing teams in 2017′, John White states, “ Social media has caused a blur in activities that are now both sales and marketing related…” As bloggers we should align our blogs (sales product) with marketing to increase our readership. When I started to think of blogging as a product I’m selling to my readers, the way I write and share took on a different meaning. My followers create a market for the words I’m ready to share!

I have found this blogging journey to be quite fascinating as I take apart the traditional thoughts and theories on marketing and consumer behavior. Social media is a dynamic communication tool, which requires ongoing participation and interaction, for the analytics to make sense!

Have I stirred a flame with embers glowing — please share your thoughts via comments. Thanks for being awesome!

blog 2

You can find me on: Twitter https://twitter.com/DLE41 or email:dwordslayer@gmail.com

Credits: Images: free-letters.com, metalholic.com, pixabay.com

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved.

Originally published  at The Marketing and Growth Hacking Publication on April 03rd, 2017

The Social Media Follower: Following Communication

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a6438-followers2b2It was surprising to me that I love using social media. Social media is communication. Its about technology and integrating it with your message, to transmit feelings and points in a manner which can be as interactive as the tools used. That’s my definition.

Merriam Webster says it this way, “ Social Media are forms of communication (as websites for social networking and microblogging)through which users create online communities to share information, ideas, personal messages and other content as videos.”

I never thought I would ‘get it’ so quickly (many years), because I was actually concerned about privacy, security of websites and the destructive capabilities of the unknown. Awareness of safety measures made it easier to jump in and enjoy the experience.

There are somethings we forget about humans when we are caught up in the latest technology blitz or hype. Not many people like to ask questions. They don’t like asking for several reasons which include the fear of sounding ignorant, dumb or stupid. Communication tools and social media channels are things which demand questions to be asked, because they change so frequently. Here are some examples of the words which ‘tripped me up’, before I asked questions and investigated their meanings;

  1. Algorithm — This sounded like math or algebra, and I was convinced it would be hard to understand because I’m awful at math!

According to Merriam-Webster Dictionary its, “a step by step procedure for solving a problem or accomplishing some end, especially by a computer.” Thus, its like baking a cake and knowing what proportions are needed so it won’t flop! If my teachers taught math as food I’d be a grade A student.

2. SEO — This one took a while for me to figure out, but my first impression was it had to be a verb in whatever content you wrote online. (LOL)

Webopedia states, “SEO is short for search engine optimization. SEO is a methodology of strategies techniques and tactics, used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine.” eg. Google, Yahoo, Bing, etc. Let me say it this way – if you want someone to find your location you would give directions, sometimes referring to a map or drawing a sketch of the area. SEO is the map/sketch with general directions. As you get more specific with the details, its easier for someone to find you. That’s why SEO is important. It makes information easier to be found when searching online.

3. Followers — This one should have been as easy as the generally understood meaning, which was what I assumed it to be. It is not.

Merriam-Webster states, “ one in the service of another. Fan, devotee.” Social media followers are different from followers whom you lead, and are doing as requested or observed. No way. Social media followers are thinkers who use access to you and your network to expand their own. For many its a one-way relationship without reciprocity. Ideally, it should be a two-way flow of support and sharing.

Having 10K or 100K followers will not guarantee you supporters. You have to build a relationship. This is like having a customer who follows the activities of your company because you sell the Toyota brand of vehicle, and they like cars. Many followers may check out your cars but its the one who engages with you , who may become a customer or refer you to others in his network. Increased engagement, will grow the value to each other in the relationship.

4. Bots — got this one right because I thought it had to be something with robotic features. Bots help with automation which is a process of sharing information and giving feedback , through the use of software, designed to help improve service virtually. I’ve seen them in action and though I’m not keen on talking/writing to anything which is not human, they do generate responses which are quite relatable. Siri, Cortana, Alexa, and any other bot are all here to stay, so we might as well make them welcome into our world!

Experience it

Social media makes it possible for strangers from worldwide locations to meet virtually, through various channels with speed and efficiency. Its easy to have face to face communication with folks because there are so many options, and they are constantly being upgraded. Building quality relationships are easier through the use of ‘real-time’ interaction via Facebook, WhatsApp, Skype, Twitter, Snap Chat, and a host of other computer and mobile apps.

Your followers can eventually become your close friends / business associates. Gamers interact and share as they engage in their online sport with those they follow and others. Even with all this access, the traditional emotional barriers ( human qualities) are there to be overcome. Trust still has to be established with followers and the site where you meet, for the relationships to mature into more than a collection of addresses.

Am I a social media follower?

Yes I am. I’m following many folks I will probably never physically touch, but the potential for a planned meet-up is also possible. Through blogging and sharing my words you will learn about me and my interests. I’m inspired daily by the writings of many of my followers. Our humanness and diversity keeps us engaged socially online. Maybe one day we will meet. Until then, I’ll see you when I power up on my blogs, medium, twitter, beBee, Facebook, Instagram, LinkedIn, Goggle+, tumblr, and others.

Does my experience mirror your understanding? Maybe I’m wrong, what do you think?

If this resonates with you, let me know.  Please share your thoughts via comments. Thanks for being awesome!

email:dwordslayer@gmail.com
Credits: merriam-webster.com ; webopedia.com ; pixabay.com

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved

Originally published  at The Marketing and Growth Hacking Publication on April 6th, 2017

Understanding Blogging & Social Media / Marketing and consumer behavior

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8af7a-animal-2067456__340Its been a year and a half since I started blogging. When I began I was a battered and bruised warrior, on a mission to recover from an accident. Today, I’m still that warrior with a weakness in one area and stronger in others. Whatever makes us weak can be complimented by increased strength developed elsewhere.

If blogging was my day job I would fire me(smile), or I would give me several warning letters! Consistency has not been something I can be marked favorably on. Instead, healing has been my all-time job, and once I accepted the position, there are benefits for the gains I have been making. You must be fully committed to whatever you pursue if you are seeking excellence.

Benchmarking against the performance of theory and others, can severely weaken one’s ability to grow when it comes to healing. An excellent doctor once admonished me by saying, “Your body knows itself. It tells you when it needs help. How can you tell it, it does not, when it shows its distress through pain and inflammation?” Thus I eventually listened to my body, giving it time to recover. With blogging I decided to listen on several publishing platforms, to understand what drives readers and followers to choose one over another.

blog 2Readers, followers, bloggers.

Blogging is much more than sharing stories via words posted online. “One must be keen to listen to be good at blogging, because its about a conversation.” This is my understanding of blogging from my experience. Businesses have been reaching out to have this conversation. Bloggers tell a story with their reading/viewing customers, which can help influence the decision-making process. In fact, social media influencing has become a major marketing strategy across most commercial industries. Competitive advantage is gained or lost through reviews of ‘rants and raves’ ( Trip advisor ,Amazon, and others) on the customer experience — experienced!

People blog because they believe they have something they wish to share with the world. For this sharing to be effective, an audience that is willing to read and respond is necessary. Responding can take the form of ‘liking’ and that can be compared to someone listening to a singer and clapping to show their appreciation. When the audience starts singing along with the singer, its the beginning of ‘engagement’ and a beautiful conversation. The standing ovation can be associated with the sharing and commenting on the blog which stirs emotion.

Now there are times when an audience may not like the words presented. This has been an interesting observation I’ve been a part of on different sites. If the words are the opinion of the author its personal. Let’s face it, political and social views are a haven for controversial discussion and debate. Initially, it was hard to read and discuss the views of others who were of a different mindset. Though I thought I could be unbiased — my cultural, ethical, moral, religious, political and a host of other beliefs called out emotional actions and reactions!

“We tend to cling and be drawn to the things we like, or feelings we control, and shun the ones which unsettle and disrupt.”

Disruption creates chaos which can either lead to greater understanding or a ‘war of words and hurt feelings.’ I’ve experienced both and I’d like to say ‘maturity’ comes from understanding the things which ‘ruffle our feathers’ while allowing our feelings to settle and be less judgmental about the other person’s opinion. Disruption is also the one sure way we can move from our ‘limited vision’ while seeing what impacts on the perception, and views of others.

Marketing and the Blogger

In marketing we learn that different markets require different strategies. Our target market will be made up of several types of consumers, and the ones we focus on will be those we believe we can convert to buyers. If our research is contaminated by bias, or misinformation, then, when the product is offered the results will dispute the research. Personal blogging can be like that.

Some bloggers will start without a clear plan. As they develop confidence in their skill, they may be guided by the topics which stimulate discussion and sharing from followers. Many times , bloggers do not see their readers and followers as consumers, and are disheartened by the results after publishing. Bloggers should have a basic marketing strategy to ‘get the ball rolling’ based on their objectives and goals.

Blogging and social media communication, requires some general understanding of marketing and consumer behavior to be effective. You don’t need to be qualified to listen , you simply need to be ‘open’ to listening. Blogs are important as stated in ‘Principles of Marketing, Kotler & Armstrong. 2006,p561. Pearson, 11th Edition’, “Blogs have voice and personality. They’re human. They come to us not from some media-genic, anchor-bot on an air-conditioned sound stage, but from an individual.” This is one of the reasons why we experience strong emotions, when bloggers use their pen, sharing their truest opinions and beliefs. When a reader takes the time to respond passionately whether in agreement or disagreement, the blogger has been effective.

In his latest article on Inc. ‘Here’s how to properly align your sales and marketing teams in 2017′, John White states, “ Social media has caused a blur in activities that are now both sales and marketing related…” As bloggers we should align our blogs (sales product) with marketing to increase our readership. When I started to think of blogging as a product I’m selling to my readers, the way I write and share took on a different meaning. My followers create a market for the words I’m ready to share!

I have found this blogging journey to be quite fascinating as I take apart the traditional thoughts and theories on marketing and consumer behavior. Social media is a dynamic communication tool, which requires ongoing participation and interaction, for the analytics to make sense!

Hoping you enjoyed reading and will share your thoughts through commenting or ‘liking’ the posts. I like hearing from all my readers, the fact that you take the time to read, is greatly appreciated.

Credits: Images: free-letters.com, metalholic.com, pixabay.com

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved.

Originally published  at The Marketing and Growth Hacking Publication on April 3rd,2017

Dwordslayer 2017: Marketing and Everything

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Keeping YOU in my loop!

To all my followers and readers. I appreciate your support. 2017 has been good. It has brought some challenges which can only make me stronger and maybe change my vision on what I expect for the future. This blog is import to me because you read, share and are a part of my world.

For 2017, I made a decision to try to streamline my online musings and content into different categories. Business and career categories will overlap when it comes to my blog platform, because life is not one dimensional.

There are many personal reflections on a wide range of topics which will only be published here though shared sometimes on other sites from time to time. We will see how this works and will review as we move forward.

I’m also publishing on Medium some specific posts/articles via Thrive Global and Marketing &Growth Hacking publishing sites. The stories on both are quite good and also including links to these home pages.

When I publish there I will provide a link to the articles/posts here also, so you won’t miss any of my writings. I’d like to get to know my followers and if you comment or like my posts here or on any link, I will respond.

Here are some new writings I hope you will enjoy at Marketing & Growth Hacking Publication;

The Social Media Follower : Following Communication

Excerpt: There are somethings we forget about humans when we are caught up in the latest technology blitz or hype. Not many people like to ask questions. They don’t like asking for several reasons which include the fear of sounding ignorant, dumb or stupid. Communication tools and social media channels are things which demand questions to be asked, because they change so frequently. Here are some examples of the words which ‘tripped me up’, before I asked questions and investigated their meanings;”

Understanding Blogging & Social Media : Consumer Behavior
Excerpt: “Blogging is much more than sharing stories via words posted online. “One must be keen to listen to be good at blogging, because its about a conversation.” This is my understanding of blogging from my experience. Businesses have been reaching out to have this conversation. Bloggers tell a story with their reading/viewing customers, which can help influence the decision-making process.”

Failing Up: There is only one ‘F’ word we fear as business people

Excerpt: “To be a successful business entrepreneur, you really need to get up and get going to the next round. Sometimes a referee will halt the match, allowing one of the fighters to get help and catch his breath. Take that opportunity and breathe, the business can wait, while you regroup and focus on the next round.”

Thank you for reading, interacting and sharing. I hope there is something within which resonates and inspires you today! Stay awesome 🙂

A short brief about me: I’m a corporate business veteran, with practical experience in a diverse range of industries — Safety/ HVAC / FMCG /Industrial Equipment /and much more . Sales ,Marketing, Business Development & Coaching are combined to deliver over 30 years experience. As an entrepreneur and blogger (Dwordslayer) I’m right now living an adventure, and looking forward to the next opportunity to challenge mediocrity.
 
© Donna-Luisa Eversley and D-WORDSLAYER, 2017. All Rights Reserved



Cry…let the hero take a seat!

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Mr. Achilles and my heel!

I had to see a new doctor today for an evaluation. I’m just so tired of having to rehash  November, 2014. I’d like to forget it. Every time I think I’ve crossed that bridge, someone asks that innocent question – so tell me what happened?

Yes, big girls cry. Big men cry to. Crying children get lots of cuddles and support. Us, big folks, we try to go undercover, with the sunshades, or silly excuses.  Sometimes we get a cuddle, or that look that says, “grow some balls, you’re too big to still cry.” Avoidance may not be the solution but I’m not sure rehashing the past over and over makes any sense . Hmm, but why the tears, I wonder.

I like being considered strong, fierce, and kickass capable of fixing anything. How do you move from the flying hero zone to the flipside of a small sentence. Whatever happened to my resilience, bouncing back, more than a cat with nine lives. Hmm, I’m guessing  Mr. Achilles found my heel and took great pleasure making me sit.

Having discovered that pride is lost when one is injured and recovering, I’ve found patience with myself is in short supply, and maybe it always was. My sister describes me as capable, and always able to fix anything. Her thoughts are shared by most folks I’ve interacted with throughout my lifetime to date. I’m simply trying to fix me, and yes, patience has also asked me to sit next to the hero.

This time spent on the recovery journey has unearthed emotions which I preferred not to acknowledge. I never thought much about courage, kindness, faith, fear, grace to name a few. Believing anything was possible, and making it happen was my mantra. I can help my family, my children, and maybe even have a positive impact on those around me if I excelled. I’m beginning to realize maybe there was a lot of ‘Eros holding the world’ from Greek mythology  in my ego.

The Doctor’s office

As the tears rushed, I tried to contain them, but they could not hide. I tried a bravado excuse of a response, with a hasty rush of words proclaiming I’m doing well. Did not seem like the good specialist was buying what I wanted to sell. Any thoughts of a rejuvenated sales like approach failed fast as he did the mobility and other range exercises. Very sorry to say, my body refused to fulfill my bluffing abilities. I was left with the reality, and thankfully he did not look at me with pity.

Home at the computer

I’m okay. Really, I just wish to become so strong  Mr Achilles cannot have the power to make me sit. Sounds vain. I’m imperfect. I still want to make those ninja moves and put on my best suited armor. I will get there. Physical, mental and overall health are my priorities  for me. Its no fun being benched, but I’m using it to be a better improved me.

Maybe this should’ve been called feedback to self, but Mr. Achilles  Heel made me sit!

(*These are thoughts written Feb, 2017)

The decision to share this was not automatic, but I think its necessary for everyone to know its okay to have vulnerable times. Its important to understand who we are. Our strengths and weaknesses give us the balance to feel on our life’s journey. None are perfect, but we should try to be our best for ourselves. Sitting still has been a major accomplishment for me. There is great strength to tap into when we leave the world to rest and recover.

I hope my sharing has in some way resonated with you, and your own life journey. Thank you for reading and sharing.

D-wordslayer

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content

 

In The Age Of History…

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We live during a time of history in the making. As a history student I was amazed at the strength and commitment of our forefathers. I was horrified when I first learnt of slavery and the inhumane acts men and women were subjected to because of the color of their skin and class in society. Today I am stunned and saddened that I am living in a present where someone can insult, disrespect, humiliate, treat others with disregard and meanness and become president. Yes this is a historic moment. Freedom has a legitimate challenger from one who attained power though illegitimate means.

What happens now will depend largely on the majority of  USA voters who had their election stolen by an archaic electoral college system and Vladimir Putin of Russia. The minority rules and change will come swiftly for the American people, as they are now lead by someone who admires the country’s strongest enemy, and defends his right to emulate his hero. The one truth which has held through and true, is the ‘PG’ (pussygrabber) has not lied about his character. He has shared who he is and for whatever it is worth, one cannot deny he holds true to his beliefs and character.

We are now watching from every corner of the earth, to newsfeeds and the  press /social media platforms with dread and strength. Dread because we assumed the battles fought many histories ago would survive and thrive the test of time, and has not. Strength because we have learnt well from our historical past that we need to unify to face our biggest fears of evil and challenges as a global society.

We are stronger than we started off many ages ago as the human race. That strength has been honed by testing, challenges, persistence and commitment to what is good, true and right for all mankind.

Keep the faith!

Here is my third offering on CITIZEN LIFE/ CHANGING TIMES blog… Freedom of the Press/Freedom of the People

Dwordslayer

© Donna-Luisa Eversley and D-WORDSLAYER, 2017. Unauthorized use and/or duplication of this material without express and written permission from this site’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Donna-Luisa Eversley and D-WORDSLAYER with appropriate and specific direction to the original content.

 

Something new…

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Making Lanes…

It is hard to write some of the things which are at the forefront of my mind. There is a lot going on which can have Dwordslayer caught up with personal family drama and parenting, medical recovery, marketing and professional business coaching and advice, blogging on world events, and the list goes on.

In this mind, the whole thing might look like a pot of stew with lobster, chicken, and a vegetarian delight all mixed together. Thus, I’ve decided to keep the political thoughts on a separate blog. Now I’m not too sure how it will work, but I’m giving it a try.

Current events are important, but we must try to never allow our passion to cross into the toxic lane. Let’s figure life out always looking for a way to get on the positive lane, and turning the light switch on in the darkest of days.

I’m sure there will be some of you who won’t agree with my thoughts, and that’s okay. Let’s communicate and talk. This is how relationships grow.

Here is the link to my second blog site , and the first post CITIZEN LIFE/ CHANGING TIMES A Changing World

Thank you for following, reading, sharing, and really being the light I seek as I share my thoughts , words and knowledge with you.

Dwordslayer