Let’s Talk – Why Negotiate

Standard

The Why….

Understanding why we enter into negotiation with another party is critical to the outcome of the negotiations. The following are some business reasons;

  1. To grow existing market – Penetration
  2. Expand in a particular area of expertise -Specialization
  3. Improve present position by allegiance – Expansion
  4. Broaden offering to market – Diversification
  5. To strengthen market position – Competitive advantage
  6. For business continuity – Sustainability

Companies need to remain viable and even dominant in their given markets. A great example is Coca-Cola and Pepsi. Both brands have managed over decades to rotate at number one and two positions in beverages worldwide for decades. The boardroom and local markets have seen some incredible negotiation tactics as their rivalry is legend! Negotiation with people and leveraging relationships in negotiations have made the difference in international presence!

Tip

Negotiations take place for a reason. Understanding why  can change how you prepare to achieve the outcome!

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Artwork: Artistree -andrew.innocent@hotmail.com
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2 thoughts on “Let’s Talk – Why Negotiate

  1. shubhanshu

    Important points you have mentioned. As per my experience we enter into Negotiation – When we have to retain a customer / when we see profits in other ways / We see a value proposition / Penetrate the market.

    Negotiation allows sales people understanding and learning customer insight and how to show their true professionalism.

    Like

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